Social Media Marketing for Orthodontists: 10 Tips for 2025

Your patients scroll before they call. Parents compare reviews on Google and Facebook, teens discover you on TikTok and Reels, and algorithms decide who gets seen. Meanwhile, you’re juggling chair time, HIPAA, and a feed that’s hard to keep consistent. If social media feels like work without new consults to show for it, you’re not alone—and you don’t have to guess your way through another year.

This guide gives orthodontists a clear, actionable plan for 2025. You’ll get 10 practical tips designed to attract local patients and turn views into booked consultations: building a specialist-led social plan, optimizing profiles for local discovery and social search, launching a video‑first engine, using AI responsibly to scale, capturing compliant patient stories, running high‑ROI paid campaigns, converting traffic with offers and chat, growing reviews, collaborating with local partners and micro‑influencers, and planning seasonal promotions that fill your schedule. Each tip includes why it matters now, step‑by‑step how‑tos, and the KPIs and tools to track so you can measure progress—not just hope for it.

Ready to set a strategy you can actually execute? Start by building your 2025 social plan with a specialist partner.

1. Build your 2025 social plan with a specialist partner (Wilco Web Services)

You don’t need more posts—you need a plan that ties content, ads, local SEO, and reviews to booked consults. A specialist partner like Wilco Web Services builds that full-funnel system for social media marketing for orthodontists and manages it week to week so your team can focus on patients.

Why it matters in 2025

Parents and teens use Instagram, TikTok, and YouTube to research treatment, while Google surfaces profiles, reviews, and AI summaries before website clicks. Studies show orthodontists actively use social to attract patients, and reviews influence decisions. Add HIPAA and consent to the mix, and a coordinated, compliant plan beats ad‑hoc posting every time. Wilco brings proven, local-first execution—backed by measurable lifts in leads, calls, ROI, and organic visibility—to make social your growth channel.

How to do it step by step

A smart 2025 plan follows a clear cadence from strategy to execution:

• Clarify positioning: Define your value proposition, audience segments (parents vs. teens), and goals (consults, starts, adult aligners).

• Choose channels with intent: Prioritize Instagram for parents, TikTok/Reels for awareness, and YouTube Shorts for FAQs and transformations.

• Build content pillars: Patient stories (with consent), before/after, team spotlights, orthodontic FAQs, lifestyle tips, and community features.

• Create a 90‑day calendar: Batch record vertical video, set weekly themes, and align posts with local events and promo windows.

• Integrate local SEO: Keep Google Business Profile updated with photos, posts, and UTM‑tagged links; sync NAP and social links everywhere.

• Launch paid accelerators: Test Meta and TikTok with small daily budgets; promote offers and high‑performing organic videos.

• Operationalize reviews: Train the team to ask in‑office, follow up by text, and respond to every review.

• Ensure HIPAA compliance: Use written consent for any identifiable patient content; standardize before/after workflows and storage.

• Close the loop: Send traffic to fast landing pages with clear offers and 24/7 chat; track calls and forms to source.

KPIs and tools to track

Measure what moves consults, not just likes:

• Top‑funnel: Reach, 3‑second and 50% video views, saves, shares, profile visits.

• Mid‑funnel: Link clicks, landing‑page CVR, GBP calls/directions/website taps.

• Bottom‑funnel: Consult requests, show rate, starts, Cost per lead, Cost per start, ROAS.

• Reputation: New Google reviews per month, average rating, response time.

Use native platform insights, Google Business Profile analytics, Google Analytics with UTMs, CallRail for call attribution, and Ads Managers. Establish a 30‑day baseline, then optimize weekly and report monthly against targets.

2. Optimize your profiles for local discovery and social search

Before ads or videos, your profiles decide whether parents can find and trust you. Google Maps ranks based on Prominence, Distance, and Relevance, and your Google Business Profile (GBP) is often the first impression. At the same time, teens and parents use Instagram and TikTok search to vet practices. Tighten every local signal and make your social bios discoverable, consistent, and conversion‑ready.

Why it matters in 2025

Search is blending: Google’s AI Overviews and AI Mode can surface your profiles, posts, and reviews ahead of websites, and parents heavily rely on reviews to choose local businesses. Orthodontists are active on Instagram for health communication, and practices that keep profiles current with photos and FAQs get more engagement. Beyond Google, Bing surfaces Facebook reviews and Apple Maps leans on Yelp—so consistency across platforms protects your reputation and reach.

How to do it step by step

• Complete and enrich GBP: Fill every field, add services and FAQs, post weekly photos, and use local keywords like “orthodontist in [city].”

• Add social links to GBP: In GBP, go to Edit Profile > Business Information > Contact and connect Instagram, Facebook, YouTube, and TikTok.

• Standardize NAP everywhere: Match name, address, phone across website, GBP, social bios, and directories.

• Optimize social bios for search: Include city/neighborhood, primary services (braces, clear aligners), and a clear CTA with a UTM‑tagged booking link.

• Use local cues in posts: Tag your location, feature community spots, and use specific local hashtags that parents actually follow.

• Pin trust assets: On Instagram/TikTok, pin a “Start here” reel, a transformation, and a review/FAQ post.

• Keep reviews unified: Encourage Google first, then maintain Facebook/Yelp so star ratings align across ecosystems.

KPIs and tools to track

• Discovery: GBP searches, views, photo views; social profile visits from bio/search.

• Actions: GBP calls, directions, website taps; link‑in‑bio CTR and booking requests.

• Reputation: New Google reviews/month, average rating, response time; Facebook/Yelp rating parity.

• Tools: Google Business Profile insights, platform analytics, BrightLocal for listings, UTMs in bio links, CallRail for call attribution.

3. Build a video-first content engine (reels, TikTok, YouTube Shorts)

Short, vertical video is where parents and teens discover, compare, and trust orthodontic practices. Platforms prioritize video in feeds, orthodontists are already using Instagram to communicate, and practices that showcase real people and transformations earn engagement that translates to consults. Instagram often reaches parents who decide on treatment, while TikTok builds teen-driven awareness—pairing both with YouTube Shorts gives your content longer shelf life and search reach.

Why it matters in 2025

Video is the clearest way to show outcomes, demystify treatment, and humanize your team. Orthodontic practices that post consistent, helpful, and personality-forward videos—behind-the-scenes moments, FAQs, and smile reveals—build social proof and trust faster than static posts. It also fuels paid campaigns and repurposes well across channels without heavy production.

How to do it step by step

Start simple, then systemize a weekly cadence:

• Set content pillars:Patient stories, before/after (with consent), FAQ myth-busters, team spotlights, care tips, community features.

• Batch your creation:60–90 minutes/week to film 6–8 clips; script 15–60 second segments with a hook, one takeaway, and a clear CTA.

• Use a repeatable format:Hook (0–3s) “Can braces stain?” → Value (3–40s) one tip or demo → CTA (last 5s) “Tap the link to book a free consult.”

• Record for vertical:9:16, natural light, stable framing, on-screen captions, location tag, and 1–3 specific local hashtags.

• Cross-post natively: Upload to Reels, TikTok, and Shorts with platform-specific captions; pin a “Start Here,” a transformation, and a review reel.

• Feature real people wisely: Get written consent, avoid ePHI, and standardize before/after framing for consistent quality.

• Create a library: Save b‑roll (scan, bonding, retainer checks) and reaction shots to speed future edits; build a folder of reusable hooks and CTAs.

• Promote winners: Boost top organic videos to parents within 10 miles; use the same creatives in paid ad tests.

KPIs and tools to track

Track attention, action, and appointments:

• Attention: 3‑second views, average watch time, completion rate, saves, shares.

• Action: Profile visits, link-in-bio CTR, DMs from videos, GBP taps after video days.

• Appointments: Consult requests attributed via UTM links, tracked calls, Cost per lead from boosted videos.

• Cadence: Videos published/week, percent produced via batching.

Use platform insights, simple editors (CapCut/InShot), a content calendar, UTMs in bio/link pages, Google Analytics, Google Business Profile analytics, and CallRail for call attribution. Establish a 30‑day baseline, then iterate hooks, topics, and CTAs based on watch time and conversion, not just views.

4. Use AI to scale content and community management

AI won’t replace your voice—it removes the busywork so you can show up more often with better content and faster replies. In social media marketing for orthodontists, that means drafting on-brand captions in minutes, turning one video into a week of clips, and triaging DMs without risking HIPAA. Used correctly, AI boosts consistency and speed while you keep expertise and compliance in the loop.

Why it matters in 2025

Parents and teens are asking questions across Instagram, TikTok, YouTube, and even AI-driven search like Google’s AI Overviews and AI Mode. Orthodontists already use Instagram for health communication, and AI tools now make short-form video creation, design, and chat more efficient. Done with guardrails—no medical advice from AI, HIPAA-conscious workflows, and human review—AI helps you scale what works without sacrificing trust.

How to do it step by step

Start with tasks AI does well, then layer human QA:

• Build a prompt library: Create reusable prompts for idea generation, hooks, captions, FAQs, and CTAs aligned to your value proposition and tone.

• Repurpose at scale: Turn one long video or blog into Shorts/Reels scripts, carousels, and email copy; auto‑transcribe for captions and accessibility.

• Standardize voice and compliance: Give AI a style guide, banned claims list, and HIPAA rules; require human approval before publishing.

• DM triage with escalation: Use AI to categorize comments/DMs (billing, scheduling, clinical) and route clinical questions to your team; never let AI give medical advice.

• Saved replies that feel human: Draft empathetic response templates for common questions and reviews; personalize before sending.

• Content calendar assist: Have AI draft weekly outlines, post variations, and hashtag options; you select, tweak, and schedule.

• Website chat assist: Use AI chat to answer basics and collect lead info 24/7, with clear handoff to staff for anything clinical or sensitive.

KPIs and tools to track

Measure speed, quality, and outcomes:

• Efficiency: Posts/videos per week, production time per asset, percent content repurposed.

• Service: First response time (DMs/comments), response rate within SLA, review response time.

• Conversion: DM‑to‑consult rate, chat leads, booked consults from AI‑assisted touchpoints, Cost per lead.

• Quality/compliance: QA pass rate, edit cycles per asset, zero‑incident log for HIPAA errors.

Use native platform analytics, a scheduling suite, transcription/captioning apps, a unified inbox, Google Business Profile insights, UTMs + Google Analytics, and call tracking to attribute results.

DM-to-consult rate = consults booked via DM ÷ total DMsQA pass rate = approved on first review ÷ total AI-assisted assets

5. Leverage patient stories and UGC safely (HIPAA, consent, before/after)

A 15‑second smile reveal can outperform any brochure. Parents trust real results and real people, and research shows orthodontists actively use Instagram for health communication. But more than half worry about legal exposure on social—so the win comes from a consent‑first system that turns everyday moments into compliant, high‑performing content.

Why it matters in 2025

Patient stories and user‑generated content (UGC) are your fastest path to social proof. Reviews influence local choice, and platforms push authentic, short video. The catch: HIPAA. Without written permission, any identifiable image, name, or detail is protected health information. A simple, standardized workflow lets you capture transformations, day‑one excitement, and testimonials while keeping risk near zero.

How to do it step by step

Build a repeatable pipeline from chair to post:

• Consent first, always: Use a written photo/video release that specifies channels, duration, and revocation rights; get guardian signatures for minors; store signed forms securely.

• Standardize before/after: Set fixed angles, lighting, backdrop, and cropping; remove identifiers (charts, screens, name tags); avoid geotags and scrub metadata.

• Create a “photo corner”: Branded backdrop and good lighting encourage quick “Patient of the Day” shots; keep prop options fun but clean.

• De‑identify when needed: Close‑crop smiles or use creative framing if a patient declines full‑face posting; never pair with names or appointment details.

• UGC with permission: Invite patients to tag you; reply “We’d love to share—may we have your permission?” and log approvals before reposting.

• Review + story pairing: After compliments, ask for a Google review and offer a transformation post (if consented). Feature a short quote in captions with “individual results vary.”

• Comment/DM guardrails: No clinical advice in public threads; acknowledge, move to secure channels, or escalate to your team.

• Contest compliance: If you run a flossing or smile‑journey challenge, publish clear rules, avoid “must be a patient” requirements, and follow platform promo policies.

KPIs and tools to track

Measure volume, safety, and impact:

• Volume: Consented assets captured/week, UGC shares/month, story posts published.

• Engagement: Saves, shares, comments, profile visits on patient‑story posts vs. baseline.

• Conversion: Link‑in‑bio CTR on transformation posts, consult requests attributed via UTMs, Cost per lead from boosted reveals.

• Compliance: Zero incident log, removal requests, consent match rate.

Consent match rate = published patient posts ÷ consented assetsUGC publish rate = reposted patient content ÷ UGC permissions granted

Tools: a digital consent form and secure storage, a simple shot checklist, native platform analytics, link‑in‑bio with UTMs, Google Business Profile insights, and call tracking to connect stories to booked consults.

6. Run high-ROI paid social campaigns (Meta and TikTok)

Organic reach comes and goes; paid social lets you put your best videos and offers in front of local parents and teens on demand. With tight geo‑targeting, consented transformations, and a simple “free consult” offer, orthodontic practices can drive predictable consults even on modest budgets.

Why it matters in 2025

Platforms prioritize short video and reward helpful, authentic content—but they still throttle reach. Meta and TikTok ads unlock consistent local visibility, with Instagram typically reaching decision‑making parents and TikTok building teen awareness you can retarget. Practices that pair testimonials, before/afters, and clear CTAs with paid distribution see faster lift than posting alone.

How to do it step by step

Start with a clear offer and a simple campaign structure, then scale what works:

• Define the outcome: Book more consults for braces/clear aligners; craft a “Free consultation” or “Smile assessment” offer.

• Set up tracking correctly: Install Meta Pixel + Conversions API and TikTok Pixel; add UTMs to every ad link; use call tracking for “tap‑to‑call.”

• Target locally and smartly:

  • Prospecting: 5–10 mile radius around your office; parents of teens/interests on Meta; broad + local interests on TikTok.

  • Retargeting: Video viewers (3s/50%), profile engagers, website visitors, and Instagram DMers.

• Use proven creatives:

  • 15–30s vertical videos with hooks (“How long do braces take?”), consented before/after reveals, quick FAQs, and patient testimonials.

  • Test real patient images vs. stock—real usually wins.

  • Always include on‑screen captions, location tags, and a clear CTA.

• Start small, then scale: Begin with a modest daily budget (e.g., $20–$30/day on Facebook/Instagram), protect the learning phase, and shift spend to top performers.

• Structure for intent:

  • Campaign 1: Video Views/Engagement to warm your audience.

  • Campaign 2: Leads/Traffic to a fast landing page or in‑platform lead form.

• Optimize weekly: Kill high‑spend/low‑click ads, iterate hooks/thumbnails, and move winning organic Reels/TikToks into ads.

• Stay compliant: Use written consent, avoid ePHI and medical advice in copy, and include “individual results vary” on transformations.

KPIs and tools to track

Measure attention, efficiency, and booked outcomes:

• Attention: CPM, 3‑second views, average watch time, 50% completion rate.

• Traffic: CTR, cost per landing page view, landing page conversion rate.

• Conversion:Cost per lead = ad spend ÷ leads, show rate, Cost per start = ad spend ÷ starts, ROAS = attributed revenue ÷ ad spend.

• Tools: Meta Ads Manager, TikTok Ads Manager, Pixels/CAPI, platform insights, Google Analytics with UTMs, and call tracking for attribution.

Report weekly, compare creatives by watch time and CPL, and scale only the ads that lower Cost per start without hurting show rate.

7. Turn social traffic into booked consults (offers, landing pages, chat)

Attention doesn’t pay the rent—appointments do. The fastest‑growing orthodontic accounts pair compelling social content with clear offers, friction‑free landing pages, and instant responses via chat/SMS. Your goal: make it effortless for a parent who just watched a reel to book a free consult in under a minute, on mobile.

Why it matters in 2025

Platforms push short video, but Google surfaces profiles, reviews, and AI summaries before websites. That means the handoff from Reel/TikTok/GBP to a conversion‑ready page is where revenue is won. Research-backed mobile best practices—click‑to‑call, short forms, and 3‑tap booking—lift conversions dramatically. Adding responsive chat closes the gap when parents prefer messaging over phone calls.

How to do it step by step

Start with a low‑friction path from post to appointment:

• Lead with a simple offer: “Free consultation” or “Smile assessment” beats complex promos. Put the CTA in your video, caption, and pinned posts.

• Use a dedicated landing page (not your homepage): One promise, one CTA, no distractions. Include social proof (stars, short testimonial), a 30–60‑second doctor video, and FAQs.

• Make mobile effortless: Click‑to‑call on every screen; limit forms to essentials (name, phone, email, preferred time); keep to 3 taps or fewer from click to confirmation; use large, thumb‑friendly buttons.

• Offer two ways to book:

  • In‑page form or embedded scheduler for instant picks.

  • Tap‑to‑call for parents who want to talk now (with call tracking).

• Answer instantly with chat/SMS: Add HIPAA‑aware web chat to handle basics 24/7 and escalate clinical questions. Send an immediate text confirmation with directions and parking tips.

• Speed‑to‑lead discipline: Respond to all form/DM/chat leads within minutes during business hours; automate after‑hours replies with next‑day follow‑up.

• Tighten the show rate: Send calendar invites, SMS reminders (48/24/2 hours), and a friendly “What questions can we answer before your visit?” message.

• UTM everything: Use unique UTM links in bios, stories, and ads so you can see which posts drive consults.

KPIs and tools to track

Measure the whole path—not just clicks:

• Page performance:Landing page conversion rate = consult requests ÷ landing page sessions, form abandonment rate, time to first interaction.

• Contactability: Call answer rate, chat first response time, median speed‑to‑lead (minutes).

• Appointments:Show rate = consults attended ÷ consults booked, no‑show rate, reschedule rate.

• Revenue:Cost per lead, Cost per start, ROAS.

• Tools: GA4 with UTMs, Google Business Profile insights, call tracking/recording for tap‑to‑call, a secure form/scheduler, and a unified inbox for DMs/chat/SMS.

Tweak headlines, CTAs, and form length weekly. Keep what lowers Cost per start without hurting your show rate, and retire anything that adds taps or time to book.

8. Grow and manage your reviews with social proof

Reviews are the trust shortcut that turn profile views into consults. Parents heavily rely on Google reviews to pick local providers, and platforms like Bing surface Facebook reviews while Apple Maps leans on Yelp—so your reputation must be strong and consistent everywhere. In social media marketing for orthodontists, fresh reviews also fuel posts, reels, and ads that convert.

Why it matters in 2025

Google often shows your rating and snippets before patients ever reach your site. Research shows orthodontists actively use social channels for communication, and many worry about legal issues—so a compliant, systemized review program that asks at the right moment, responds to every review, and repurposes praise into social proof is a growth lever you control.

How to do it step by step

• Bake the ask into the visit: Train your team to request a review after compliments and at debond day; hand patients a QR code card that goes straight to your Google review link.

• Follow up by text (same day): Send a short, personalized SMS with the direct link; parents are most likely to act while still in “wow” mode.

• Make it easy across ecosystems: Prioritize Google, then maintain Facebook/Yelp so ratings stay consistent for Bing/Apple Maps users.

• Respond to every review: Thank happy patients and address concerns without confirming PHI; move specifics offline.

HIPAA‑safe negative reply template:“Thank you for your feedback. We take patient concerns seriously and want to help. Please call our office at [phone] so we can discuss your experience directly.”

• Feed your content engine: Turn 5‑star quotes into graphics, carousels, and voiceover reels; pair transformations (with consent) with a short review caption.

• Spotlight recency: Feature “This week’s reviews” in Stories and pin a reviews highlight; recency signals active quality.

• Close the loop in ads and pages: Add star badges and 1–2 short quotes to landing pages and paid creatives to lift conversion.

KPIs and tools to track

• Volume and quality: New Google reviews/month, average rating, % reviews in last 90 days.

• Responsiveness: Response rate and median response time (all platforms).

• Consistency: Rating parity across Google/Facebook/Yelp; review distribution by platform.

• Impact: GBP actions (calls/directions/website taps) trend after review surges; leads citing “reviews” as the source.

Tools: Google Business Profile insights, platform notifications, a QR code to your Google review URL, texting from your practice system, BrightLocal (or similar) for listings/ratings monitoring, and call tracking to correlate review momentum with consults.

9. Collaborate with local partners and micro-influencers

Your best new patients already follow trusted locals—pediatric dentists, school PTO leaders, youth coaches, and parent creators. In 2025, social media marketing for orthodontists wins with authentic, local voices. Practices that pair strong referral systems with community involvement and creator collabs see steadier growth than posting alone.

Why it matters in 2025

Parents rely on reviews and familiar community figures to choose health providers, and orthodontists are already using Instagram to communicate and attract patients. Micro-influencers (1–10k local followers) deliver targeted reach, higher engagement, and lower costs than big creators, while professional referrals from nearby dentists drive higher‑value cases. Blend both: community creators for awareness, dental partners for complex starts—backed by clear disclosures and HIPAA-safe content.

How to do it step by step

Start small, systemize, and track:

• Map partners: Pediatric/GP dentists, schools, clubs, gyms, summer camps, photographers, parent bloggers, teen creators.

• Offer real value: Free consults, exclusive promo codes, scholarship/sponsorship support, co-hosted Q&A nights, or smile-education talks.

• Co-create content: Reels/TikToks touring your office, FAQ quick-hits with the doctor, transformation stories (with consent), and event recaps.

• Give partners a kit: Brand guidelines, consent protocol, talking points, approved captions/hashtags, UTM links, and unique codes.

• Lock compliance: Written consent for any patient visuals, avoid ePHI, use #ad or “Paid partnership” where applicable, follow platform promo rules.

• Make it trackable: Unique UTM links, QR codes, and code words per partner; dedicated booking page and call tracking.

• Nurture relationships: Monthly check-ins, shared calendars for seasonal pushes, and public thank-yous across your channels.

KPIs and tools to track

Measure awareness, referrals, and revenue:

• Awareness: Partner post reach, saves/shares, profile visits.

• Traffic & leads: Link clicks, QR/code redemptions, consult requests attributed to each partner.

• Starts & ROI:Referral-to-start rate = starts ÷ referred consults, Partner CPL = total partner cost ÷ partner leads, Influencer ROAS = revenue from starts ÷ total partner cost.

• Quality: Show rate, average case value per partner, review mentions of the partner.

Tools: Platform insights, GA4 with UTMs, QR codes, CallRail for call attribution, a simple CRM/spreadsheet to log partner touches and outcomes. Prune partners that don’t beat your average CPL; double down on those lowering Cost per start.

10. Plan seasonal campaigns that fill your schedule

Orthodontic demand isn’t flat—families move in rhythms. Back‑to‑school, end‑of‑year insurance deadlines, New Year resolutions, and summer schedule flexibility each create natural spikes. The practices that win build a simple, repeatable seasonal calendar—planned 60–90 days ahead—that aligns social posts, short‑form video, offers, landing pages, and ad spend to those moments.

Why it matters in 2025

Parents increasingly rely on social and AI‑enhanced search to make quick decisions, and timely hooks boost click‑through and conversions. Research-backed ideas like back‑to‑school pushes, “use‑it‑or‑lose‑it” insurance reminders, New Year “new smile” angles, and summer convenience campaigns give social media marketing for orthodontists a timely reason to act now—not later.

How to do it step by step

Pick 3–4 tentpoles for the year, then work backward with content, offers, and staffing. Build a simple promo kit for each: a hero reel, a landing page, Stories, a pinned post, and matching ad creatives. Train your team on the talking points and follow‑up.

• Back‑to‑School (Jul–Sep): “Start school with a new smile” reels, teen FAQs, band/sports tips; free consult + retainer care guide.

• End‑of‑Year Insurance (Oct–Dec): “Use benefits before they expire” posts, SMS reminders, flexible payment messaging; fast booking links.

• New Year, New Smile (Jan–Feb): Adult aligner focus, transformation reels, simple financing; “48‑hour scheduling sprint” stories.

• Summer Flex (May–Aug): “Easier appointments while school’s out,” travel/braces tips, camp partnerships; extended hours highlights.

Lock creative 30 days out, warm audiences with organic/video, then add paid to your best posts during the peak two weeks.

KPIs and tools to track

Compare each campaign window to your 30‑day baseline and last year’s same period. Optimize weekly.

• Awareness: Impressions, video 3‑sec/50% views, profile visits during campaign.

• Demand: Landing‑page sessions, LP CVR = consult requests ÷ sessions, GBP calls/directions.

• Conversion: Consults booked, Show rate, starts, CPL, Cost per start, ROAS.

• Pacing: Speed‑to‑lead (minutes), response rate on DMs/SMS.

Tools: GA4 with UTMs, Google Business Profile insights, Meta/TikTok Ads Managers, call tracking, and a shared calendar to coordinate creative, offers, and staffing.

Next steps

You don’t need a massive overhaul to see momentum—you need a focused, 30‑day sprint you can repeat. Commit to consistent publishing, one clean path to book, and weekly reviews of the numbers that matter. Then scale the winners.

• Tighten foundations: Audit GBP and social bios, fix NAP, add social links, pin trust posts.

• Pick 2 channels: Batch 6–8 short videos, post weekly, and pin a “Start here” reel.

• Build conversion: Launch a fast landing page with a simple offer, UTMs, call tracking, and 24/7 chat.

• Turn on tracking: GA4, Pixels/CAPI, and unique links in every bio/ad.

• Start paid small: $20–$30/day on Meta with your best reel; retarget engagers and visitors.

• Unlock reviews: QR ask in‑office plus same‑day SMS; respond to every review.

• Measure weekly: Reach, watch time, profile visits, landing‑page CVR, CPL, show rate, starts.

Want a specialist to build and run this for you—end to end? Partner with Wilco Web Services and turn your social presence into booked consults.