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WILCO Web Services

12 Best Online Reputation Companies: Pricing, Reviews 2025

  • Anthony Pataray
  • Sep 29
  • 13 min read

One bad article, a handful of low‑star reviews, or inaccurate listings can choke your pipeline—and the fix isn’t obvious. Do you need a full‑service agency that can handle removals, suppression, PR, and SEO, or a software platform focused on review collection and monitoring? Pricing is often murky, contracts can lock you in for months, and the gap between promises and outcomes is real. If you’re comparing options to protect your brand, lift ratings, and win more local searches, you need straight answers before you spend a dollar.


This guide does the heavy lifting for you. We’ve compiled 12 best‑in‑class online reputation companies for 2025—covering what each does, who they’re best for, expected pricing and contracts, core services (review generation, content removal/suppression, crisis comms, local SEO, listings), pros and cons, and notable ratings from credible sources. Whether you’re an individual, a local service business, or a multi‑location brand, you’ll find clear, side‑by‑side insight to match your goals, budget, and timeline. Up next: concise profiles that make it easy to shortlist the right partner—and avoid costly misfires.


1. Wilco Web Services


What it is


Wilco Web Services is a growth-focused digital marketing agency for local businesses that ties reputation outcomes to the channels that actually drive revenue—web design, local SEO, content, and ads. Their case studies highlight steep, measurable lifts in leads, calls, and organic visibility, making them a practical pick to shortlist among the best online reputation companies for local growth.


Services and specialties


Wilco prioritizes credibility plus conversion: getting your brand discovered, trusted, and chosen. They pair visibility gains with conversion-first websites and ongoing optimization.


  • Local SEO & maps visibility

  • Conversion-focused web design

  • Review-minded content & social

  • Targeted ad campaigns

  • Branding: logos, cards, flyers


Who it's best for


Owners and marketing leads at local service businesses who want more qualified calls and form fills—not just higher star ratings. Especially effective for industries like law firms, orthodontists, and storage facilities where local pack visibility and site conversion win the day. Not a fit if you need legal takedowns/content removals.


Pricing and contracts


Custom proposals based on scope (site build, SEO, content, ads). No public price list in the sources provided; contract terms vary by engagement. Request an audit and plan with defined KPIs.


Pros and cons at a glance


  • Pro: Local SEO + web design integration

  • Pro: Clear, numbers-driven case studies

  • Con: No specialty in content removal/takedowns

  • Con: No published pricing


Notable ratings and reviews


From in-house case studies:


  • +395% increase in lead generation

  • +205% more phone calls

  • +448% growth in organic visitors No third‑party star ratings were cited in the sources provided.


2. NetReputation


What it is


NetReputation is a dedicated online reputation management firm known for full-service ORM—removals, suppression, PR support, reviews, and brand building. Headquartered in Sarasota, FL, the company serves individuals and businesses and is frequently cited among the best online reputation companies for hands-on remediation.


Services and specialties


NetReputation focuses on neutralizing negatives while building durable, positive visibility across search and review ecosystems.


  • Content removal: Pursues takedowns/de-indexing of unwanted items where viable

  • Negative suppression: Creates/optimizes positive assets to outrank harmful results

  • Crisis communications: PR planning and rapid response

  • Review solutions: Acquisition, response strategies, and listings upkeep

  • Wikipedia support: Monitoring and editing services

  • Brand building: Authority content and profile development


Who it's best for


Executives, professionals, and SMBs facing high-impact search results or reputation risks who need both defensive tactics (removal/suppression) and proactive reputation building. A strong fit if you want a managed, done-for-you approach rather than DIY software.


Pricing and contracts


Pricing is not publicly listed; NetReputation provides custom quotes based on scope and timeline. Engagement terms vary by project. The company advertises guaranteed results with a positive impact in the first 30 days—clarify deliverables and guarantee terms before signing.


Pros and cons at a glance


A quick view to help you vet fit versus alternatives.


  • Pro: Comprehensive ORM (removals + suppression + PR)

  • Pro: Review and listings workflows included

  • Con: No public pricing; quotes required

  • Con: Guarantees should be reviewed carefully


Notable ratings and reviews


Public signals indicate strong client satisfaction alongside established scale.


  • DesignRush: 4.7/5 (7 reviews)

  • Google: 4.7/5 (119 reviews)

  • Recognition: Featured on the Inc. 5000 two years in a row (growth accolade)

  • Team size: 50–99 (Sarasota, FL)


3. WebiMax


What it is


WebiMax is a results-driven digital marketing agency with established experience in online reputation management. With a 50–99 person team based in Evesham, New Jersey, it’s a practical pick if you want ORM woven into broader SEO and paid efforts—one reason it shows up on shortlists of the best online reputation companies for SMBs.


Services and specialties


WebiMax pairs reputation management with full-funnel marketing so positive sentiment actually translates into leads.


  • Reputation management: Monitoring and managed improvement of your online image

  • Review management: Generation and response workflows to lift ratings

  • Listings and profiles: Consistent NAP and profile optimization

  • SEO and campaigns: Search visibility and performance-focused digital marketing


Who it's best for


Small to mid-sized businesses that prefer one partner for reputation and marketing execution—especially owners who want ratings, search visibility, and lead volume improved under a single strategy.


Pricing and contracts


DesignRush lists WebiMax at $100/hr with typical $1,000–$10,000 budgets. Pricing is scoped to goals and channels; contract terms vary by engagement. Ask for a plan with clear KPIs and reporting cadence.


Pros and cons at a glance


  • Pro: ORM integrated with SEO and paid campaigns

  • Pro: Transparent rate/budget range published on directories

  • Con: No public, standardized package/pricing page

  • Con: Limited third-party portfolio details visible


Notable ratings and reviews


Public directory and platform signals reflect strong client satisfaction.


  • DesignRush: 4.7/5 (4 reviews)

  • Google: 4.9/5 (41 reviews)

  • Team size: 50–99

  • Location: Evesham, New Jersey


4. Reputation Rhino


What it is


Reputation Rhino is an online reputation management company serving individuals and small to midsize businesses. Frequently cited in expert roundups of the best online reputation companies for 2025, it focuses on repairing search results, protecting personal brands, and improving review profiles with a mix of suppression, removals, and proactive content.


Services and specialties


Reputation Rhino blends defensive tactics with ongoing reputation building to shift page-one sentiment in your favor.


  • Negative content removal attempts: Pursues takedowns/de-indexing where possible (e.g., review sites and image/results pages)

  • Search result suppression: Creates and optimizes positive assets to outrank harmful content

  • Personal privacy protection: Hardens sensitive profiles and limits unwanted exposure

  • Smear-campaign defense: Tailored strategies to neutralize coordinated attacks

  • Review improvement: Guidance and workflows to increase quality, compliant reviews


Who it's best for


Professionals, executives, and SMB owners who need hands-on help with negative articles, forum posts, or hostile reviews—and want individualized attention rather than a one-size software plan.


Pricing and contracts


No public price list; expect a custom proposal based on severity, timelines, and asset creation needs. The company advertises a 100% money‑back guarantee—confirm the exact deliverables, refund triggers, and contract term in writing before you commit.


Pros and cons at a glance


  • Pro: Strong focus on individuals and SMBs

  • Pro: Mix of removal attempts plus suppression

  • Pro: Published money‑back guarantee (verify terms)

  • Con: No public pricing; quotes required

  • Con: Removal feasibility varies by platform and case


Notable ratings and reviews


Public sources highlight Reputation Rhino as a top choice for individuals and small businesses in 2025 lists. The brand also promotes a money‑back guarantee as a confidence signal; request references and case examples to validate fit for your specific situation.


5. Reputation Resolutions


What it is


Reputation Resolutions is a specialized online reputation management firm known for high-stakes crisis work. It’s frequently recommended in expert shortlists of the best online reputation companies, with a particular emphasis on rapid incident response and long-term trust rebuilding when negative press or search results threaten revenue.


Services and specialties


The team blends rapid crisis response with steady reputation rebuilding. Core capabilities include:


  • Negative content removal

  • Reputation monitoring

  • Crisis management

  • Review management

  • Cyber investigation

  • Employee branding


Who it's best for


Leaders and brands facing active or looming crises—viral complaints, damaging news articles, executive issues—who need a clear plan, swift action, and disciplined monitoring. Also a fit for organizations that want a proactive crisis playbook before an incident impacts search and reviews.


Pricing and contracts


Pricing isn’t publicly listed; engagements are scoped to risk level, timelines, and deliverables. Request a written plan with response times, reporting cadence, and clear success criteria so expectations are aligned before work begins.


Pros and cons at a glance


  • Pro: Crisis management expertise with rapid response

  • Pro: End‑to‑end coverage from monitoring to removals

  • Con: No public pricing; custom quotes required

  • Con: Content removal feasibility varies by platform


Notable ratings and reviews


Cited by Neil Patel as “best for crisis management” in 2025 industry roundups. No third‑party star ratings were available in the sources provided; ask for recent case studies and references to validate fit for your use case.


6. Go Fish Digital


What it is


Go Fish Digital is an online reputation management agency recognized for deep review management. As highlighted in 2025 expert roundups of the best online reputation companies, they don’t stop at collecting reviews—they help you respond, calm heated threads, and steadily improve the narrative that shows up where customers decide.


Services and specialties


Go Fish Digital emphasizes proactive monitoring plus visible, search-facing improvements.


  • Search suppression services: Promote positive assets to displace negatives

  • Online review improvement: Ethical review growth programs

  • Managed review responses: Guidance and support replying to reviews

  • Social media monitoring: Track and address emerging issues

  • Autocomplete strategy: Influence brand-related suggestions

  • Online reputation monitoring: Ongoing alerts and reporting


Who it's best for


Brands that win or lose on reviews—local services, multi-location companies, and enterprises—seeking hands-on review strategy, response workflows, and search suppression without cobbling together multiple tools or vendors.


Pricing and contracts


No public price list in the sources provided; engagements are scoped to goals and complexity. Request a written plan covering deliverables, timelines, and reporting cadence.


Pros and cons at a glance


  • Pro: Strong, hands-on review management and responses

  • Pro: Suppression plus monitoring and autocomplete strategy

  • Con: No published pricing; quotes required

  • Con: If you need heavy legal takedowns, confirm capabilities first


Notable ratings and reviews


Cited by Neil Patel as “best for review management” in 2025 lists, with a client mix ranging from small businesses to large multinational corporations. Ask for recent case studies matching your industry and review volume.


7. NP Digital


What it is


NP Digital is Neil Patel’s agency, recognized among the best online reputation companies for connecting ORM with local SEO, content, and paid media to drive revenue. The team emphasizes measurable outcomes rather than vanity metrics, aligning search, reviews, and content with pipeline growth.


Services and specialties


NP Digital’s approach blends proactive reputation building with search-driven visibility so positive narratives actually rank and convert.


  • Local SEO + ORM alignment: Improve visibility and page‑one sentiment together

  • Content marketing: Authority content to reinforce brand narratives

  • Search suppression: Build/optimize assets that outrank negatives

  • Review strategy: Ethical acquisition and response frameworks

  • PR support: Amplify wins and manage sensitive updates

  • Paid media integration: Turn improved sentiment into demand


Who it's best for


Brands that need reputation improvements tied directly to traffic, leads, and sales—especially multi-location and growth-focused SMB/enterprise teams that want one strategy spanning SEO, content, and paid performance.


Pricing and contracts


No public pricing in the provided sources; NP Digital offers custom scopes based on goals and channels. Request a plan with KPIs, timelines, and reporting cadence before committing.


Pros and cons at a glance


  • Pro: Revenue-first ORM integrated with SEO/content/paid

  • Pro: Enterprise-capable with strong strategic depth

  • Con: Quote-only pricing; no standardized packages listed

  • Con: May be more than needed for simple review software use cases


Notable ratings and reviews


Third‑party star ratings weren’t cited in our sources, but client signals are strong. Representative clients highlighted by NP Digital include:


  • Facebook, Viacom, Google, GM

  • eBay, NBC, Thomson Reuters Foundation

  • TechCrunch, Cheezburger, American Greetings


8. Thrive Internet Marketing Agency


What it is


Thrive is a full-service digital marketing agency with a strong reputation management offering, especially around reviews. Recognized in expert lists as “best for small business review management,” it positions ORM to drive real outcomes, citing 2.4M+ SEO conversions and $14.6M in eCommerce revenue (as of 2021). Headquarters: Arlington, TX. Team: 100–249.


Services and specialties


Thrive focuses on ethical review growth and steady reputation improvement, backed by broader marketing support when needed.


  • Review generation and responses

  • Reputation management and repair

  • Listings upkeep and profile optimization

  • Performance marketing support (SEO/paid) to amplify wins


Who it's best for


Small to mid-sized businesses that live and die by reviews—local services and multi-location brands—seeking managed review acquisition, response workflows, and steady ratings growth. Not ideal if you need legal takedowns or heavy content removal.


Pricing and contracts


Directory data lists $125/hr with typical budgets under $1,000 to start. Scope and terms vary by campaign. Ask for KPIs, timelines, and reporting before signing.


Pros and cons at a glance


  • Pro: Strong, hands-on review management for SMBs

  • Pro: Can pair ORM with SEO/paid for measurable lift

  • Con: Not focused on legal takedowns/content removal

  • Con: Details depend on custom scope (confirm deliverables)


Notable ratings and reviews


Public signals show solid client satisfaction and scale.


  • Google: 4.9/5 (128 reviews)

  • DesignRush: 4.3/5 (7 reviews)

  • Team size: 100–249 | Location: Arlington, Texas

  • Impact stats: 2.4M+ SEO conversions; $14.6M eCommerce revenue (2021)


9. Reputation (formerly Reputation.com)


What it is


Reputation (formerly Reputation.com) is a well-known online reputation management provider that’s frequently evaluated alongside review and listings tools. It’s included in AskNicely’s 2025 roundup of reputation management services, which also mentions Birdeye, Podium, Yext, WebiMax, NetReputation, and Thrive—making it a common contender when teams compare the best online reputation companies.


Services and specialties


Because buyers often stack it against review-centric platforms, request a clear feature map during demos. Helpful capability areas to verify and compare include:


  • Review workflows: Collection, response, and escalation processes

  • Listings management: Accuracy, sync frequency, and coverage

  • Monitoring/alerts: Scope of sources and notification controls

  • Reporting/insights: Location-level rollups, sentiment, and benchmarking

  • User access/security: Roles, SSO, audit trails, and data export


Who it's best for


Buyers shortlisting software-led solutions (often the same set as Birdeye/Podium/Yext) who want centralized tools to manage public feedback and visibility, and who prefer an in-house team using a unified system over an agency-only model.


Pricing and contracts


No public pricing in the sources provided. Request a written quote and confirm:


  • Seat/location pricing, overage thresholds, SMS fees

  • Contract length, SLAs, onboarding/training

  • Data ownership, export, and termination terms


Pros and cons at a glance


  • Pro: Widely recognized ORM provider considered in most software stacks

  • Pro: Often evaluated against leading review/listings tools

  • Con: Quote-only pricing; ensure apples-to-apples comparisons

  • Con: Capabilities vary by plan—verify must-haves in writing


Notable ratings and reviews


No third‑party star ratings were cited in our sources. Ask for recent case studies and customer references aligned with your size, industry, and locations.


10. Birdeye


What it is


Birdeye is frequently short‑listed among the best online reputation companies in software-led roundups. It’s commonly evaluated alongside Podium, Yext, WebiMax, NetReputation, and Thrive in 2025 lists, making it a go‑to platform to consider if you want centralized tools for reviews, listings, and public feedback.


Services and specialties


Buyers typically evaluate Birdeye for a unified approach to managing visibility and sentiment. In demos, confirm the exact capabilities you’ll receive.


  • Review workflows: Collection, responses, and escalation paths

  • Listings management: Accuracy, sync frequency, and coverage

  • Monitoring/alerts: Sources tracked and notification controls

  • Reporting/insights: Location rollups, sentiment, and benchmarking

  • Messaging/SMS: If included, verify costs, throughput, and compliance


Who it's best for


In‑house teams that prefer a platform to manage reviews, listings, and monitoring across locations—versus hiring an agency for removals or PR. Ideal when you want day‑to‑day control and clear dashboards your staff can operate.


Pricing and contracts


Pricing isn’t public in our sources. Request a written quote and clarify:


  • Seat/location pricing, SMS/MMS fees, and overages

  • Contract length, onboarding/training, and SLAs

  • Data ownership, export, and termination terms


Pros and cons at a glance


  • Pro: Widely recognized, software‑first option for reviews/listings

  • Pro: Centralizes monitoring and reporting for internal teams

  • Con: Quote‑only pricing; costs can hinge on locations/SMS

  • Con: Plan features vary—verify must‑haves in writing


Notable ratings and reviews


Cited by industry blogs in 2025 alongside Podium, Yext, Reputation, WebiMax, NetReputation, and Thrive. Star ratings weren’t available in the sources provided—ask for customer references and case studies that match your size and industry.


11. Podium


What it is


Podium is a software-led reputation option frequently compared with Birdeye, Yext, and Reputation in 2025 roundups. It’s typically evaluated by teams that want a centralized platform to handle public feedback and customer interactions, and it often appears on shortlists of the best online reputation companies for buyers preferring in-house control.


Services and specialties


Because Podium is commonly stacked against review/listings tools, confirm capabilities and plan limits during your demo.


  • Review workflows: Collection, responses, and escalation paths (verify per plan)

  • Messaging/SMS: If included, confirm throughput, compliance, and per‑message fees

  • Listings management: Coverage, sync frequency, and accuracy controls

  • Monitoring/alerts: Sources tracked and notification options

  • Reporting/insights: Location rollups, sentiment, and benchmarking

  • Users/integrations: Roles/SSO, CRM/POS integrations, and data export


Who it's best for


In‑house teams that prefer software over agency services, want day‑to‑day control across locations, and need clear dashboards for reviews, visibility, and customer communications. A fit when you aren’t seeking legal takedowns or heavy PR crisis work.


Pricing and contracts


No public pricing in our sources; expect a quote. Get details in writing on:


  • Seat/location pricing, SMS/MMS fees, and overages

  • Contract length, SLAs, onboarding/training

  • Data ownership, export, and termination terms


Pros and cons at a glance


  • Pro: Centralized, software‑first approach for internal teams

  • Pro: Commonly compared with top review/listings platforms

  • Con: Quote‑only pricing; costs can hinge on locations/SMS

  • Con: Not an agency for content removals or crisis PR


Notable ratings and reviews


Included alongside Birdeye, Yext, Reputation, WebiMax, NetReputation, and Thrive in 2025 service roundups. No third‑party star ratings were cited in our sources; ask for customer references and industry‑matched case studies before you commit.


12. Yext


What it is


Yext is a software-led reputation option that buyers frequently evaluate alongside Birdeye, Podium, and Reputation. It’s included in 2025 service roundups as a common contender when teams shortlist the best online reputation companies for review and listings management handled in‑house.


Services and specialties


Because Yext is often compared against review/listings platforms, confirm exact features and plan limits during your demo. Many buyers look for centralized tools that streamline daily visibility and feedback work across locations.


  • Review workflows: Collection, response, and escalation (verify per plan)

  • Listings management: Coverage breadth, sync accuracy, and update cadence

  • Monitoring/alerts: Sources tracked and notification controls

  • Reporting/insights: Location rollups, sentiment, and benchmarking

  • Users/integrations: Roles/SSO, connectors, and data export


Who it's best for


In-house teams that prefer software over agency services and want one system to manage reviews, listings, and monitoring across multiple locations. A good fit when you need operational control rather than takedowns or PR crisis work.


Pricing and contracts


Pricing wasn’t published in our sources; expect a custom quote. Get key terms in writing and ensure apples-to-apples comparisons across vendors.


  • Seat/location pricing, SMS or add-on fees, overages

  • Contract length, onboarding, training, and SLAs

  • Data ownership, export, and termination terms


Pros and cons at a glance


  • Pro: Software-first approach that centralizes reputation operations

  • Pro: Commonly evaluated with Birdeye/Podium/Reputation

  • Con: Quote-only pricing; plan details drive capabilities

  • Con: Not an agency for removals or crisis PR


Notable ratings and reviews


We did not find third‑party star ratings in the provided sources. Yext is cited in 2025 roundups of reputation management services; request customer references and industry-matched case studies before you commit.


Next steps


You’ve now got a clear view of 12 strong options. Your best fit comes down to the job to be done: removal/suppression and crisis support (agency), centralized review/listings operations (software), or a local‑growth partner that ties reputation to SEO, content, and conversion.


  • Define your primary objective, success metrics, and 90‑day timeline.

  • Shortlist 2–3 vendors aligned to that use case and your budget.

  • Request written scopes with deliverables, SLAs, reporting cadence, and cancellation terms.

  • Ask for industry‑matched case studies and two recent client references.

  • Confirm pricing variables (locations, SMS fees, add‑ons) and data ownership/export.

  • Start with a pilot or month‑one checkpoint tied to measurable outcomes.


Want a local‑growth partner that connects reputation directly to leads and revenue? Request a no‑nonsense audit from Wilco Web Services and get a plan with clear KPIs before you spend a dollar.

 
 
 

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