13 Best Reputation Management Solutions (2025, Pricing)

Your reputation now spans star ratings, social threads, news mentions, local listings—and even how AI assistants describe your brand. One off‑brand response, a few outdated hours on a directory, or a week of unanswered reviews can drain calls and trust. If you manage multiple locations or wear the marketing hat alongside everything else, keeping tabs on it all can feel impossible without the right system.

This guide spotlights 13 reputation management solutions with 2025 pricing to help you pick confidently. We’ve included both software and done‑for‑you services, with quick notes on who each option fits best, standout features (review generation, sentiment analysis, listings accuracy, social listening, AI‑assisted replies, LLM visibility), and typical costs. Whether you want an all‑in‑one platform, a local SEO‑first toolkit, or a partner to run it for you, you’ll find a shortlist‑worthy match here. Up next: a side‑by‑side look at each solution—starting with a service built for local businesses that need measurable outcomes, not more dashboards.

1. Wilco Web Services

What it is

Wilco Web Services is a done‑for‑you reputation management solution tailored for local businesses that want measurable outcomes—not another login. Based in Georgetown, Texas, the team blends conversion‑focused web design, local SEO, strategic advertising, and brand content to drive real‑world results. Their case studies highlight hard numbers (like 395% growth in lead gen, 462% ROI, and 205% more phone calls), making it a strong pick if you need reputation, visibility, and revenue to move in the same direction.

Who it's for

This is ideal for owners and marketing leads at small to mid‑sized local businesses who need a strategic partner to plan and execute. It’s especially well‑suited to professional services and location‑driven niches—law firms, orthodontists, storage units—where maps visibility, website conversion, and trust signals directly impact calls and appointments. If you prefer expert guidance and ongoing management over DIY software, Wilco fits.

Standout features

Wilco’s strength is orchestrating the entire reputation engine—visibility, trust, and conversion—under one plan, then iterating.

• Local SEO with maps gains: Strategy to rank in local results, supported by “Local SEO maps” visuals that show tangible coverage improvements.

• Conversion‑focused web design: Sites built to turn traffic into calls and form fills, not just look good.

• Strategic advertising: Targeted campaigns aimed at buyers ready to act, with budget optimization for ROAS.

• Logo, content, and social: Brand assets plus tailored social campaigns to build credibility and stay top‑of‑mind.

• Graphic design for offline trust: Logos, business cards, and flyers that reinforce brand consistency across channels.

• Customized strategy development: Plans built from market analysis and business goals, not templates.

• Ongoing monitoring and adjustments: Continuous optimization to protect gains and compound results over time.

• Proven results in competitive niches: Documented lifts like 448% more organic visitors and triple‑digit ROI in legal marketing.

Pricing

Pricing is custom and scope‑based. Expect project engagements (e.g., website + strategy) with optional ongoing management for SEO, content, and ads. If you’re comparing reputation management solutions, request a proposal with projected KPIs and reporting cadence to align expectations before kickoff.

2. Reputation

What it is

Reputation is an enterprise‑grade reputation management platform that unifies reviews, surveys, and social monitoring in one place. It pairs AI‑driven sentiment analysis with customizable dashboards and reporting so teams can see what customers say, respond quickly, and spot trends that impact revenue. It’s built to enhance brand perception and customer engagement across multiple channels.

Who it's for

Reputation is a strong fit for multi‑location brands that need centralized oversight with location‑level accountability, as well as healthcare organizations that require compliant handling of patient feedback. If your team manages high review volumes across Google, Yelp, and industry sites—and you need consistent response workflows, benchmarking, and executive reporting—this platform aligns well.

Standout features

Reputation focuses on operationalizing feedback at scale while maintaining data integrity and visibility.

• AI sentiment analysis: Automatically interprets tone across reviews, comments, and surveys to spotlight risks and wins.

• Unified review management: Monitor and respond to reviews across major platforms from a single dashboard.

• Surveys + VoC: Capture customer and patient feedback and feed it back into analytics for improvement.

• Custom dashboards and scorecards: Track performance and reputation scores by brand, region, or location.

• Social media monitoring: Consolidate listening and engagement to protect and grow brand perception.

• Healthcare‑friendly controls: Feedback management and a compliance‑minded approach to patient interactions.

• Ecosystem integrations: Connect with tools like Google Business Profile, Facebook, Yelp, TripAdvisor, Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams, Hootsuite, Instagram, Apple, Zillow, Amazon, and Cars.com.

Pricing

Reputation offers a free demo, with pricing reported to start from ~$29/user/month. Total cost typically scales with user seats, number of locations, and feature bundles (e.g., reviews, surveys, social monitoring, analytics). Multi‑location and enterprise plans are custom—request a quote with your location count, channels to monitor, and reporting needs to get accurate pricing for your shortlist of reputation management solutions.

3. Podium

What it is

Podium is a reputation and customer interaction platform built for local businesses that win through speed. It centralizes reviews, SMS conversations, web chat, and even payments so you can invite, capture, and respond to feedback in minutes—not days. With an AI‑powered inbox and automation for reminders and scheduling, Podium helps teams turn everyday messages into more reviews, more appointments, and more revenue.

Who it's for

Podium is a strong fit for small to mid‑size, location‑based businesses—think home services, healthcare, retail, and professional services—that rely on calls, texts, and quick responses to drive bookings. Multi‑location operators benefit from centralized oversight with location‑level workflows. If you want reputation management solutions that lean into text messaging and rapid review generation, Podium belongs on your shortlist.

Standout features

Podium focuses on reducing friction between your customer and the 5‑star review, while keeping all conversations in one place for faster follow‑through.

• AI‑powered inbox: Consolidates messages from multiple channels so teams respond faster, with prioritization and suggested actions.

• SMS review invites: Automates review requests and follow‑ups to boost volume on Google and other platforms.

• Web chat to text: Captures site visitors and moves them into SMS for higher response rates and easier handoffs.

• Automated scheduling: Streamlines appointment coordination and reminders without back‑and‑forth.

• Text‑to‑pay: Lets customers pay securely via SMS, removing checkout friction and improving collection rates.

• Centralized for multi‑location: Manage reputation and messaging across locations with consistent workflows and visibility.

• Wide integrations: Connects with Google and Facebook plus tools like QuickBooks, Salesforce, HubSpot, Shopify, Square, Zapier, Mailchimp, Slack, and Wix.

Pricing

Podium offers a free demo, with pricing available upon request. Costs are tailored to your locations and feature mix (e.g., reviews, messaging, web chat, payments) and may vary by add‑ons and users. If you’re comparing reputation management solutions, request a quote that outlines modules, expected review lift, and onboarding support to align ROI before you buy.

4. Birdeye

What it is

Birdeye is an AI‑powered reputation platform that helps businesses manage online reviews, understand customer feedback, and build stronger relationships across channels. It’s designed to boost ratings and surface customer experience insights, so teams can prioritize the right fixes and turn satisfied customers into social proof. If you’re comparing reputation management solutions that lean into automation and AI, Birdeye is a strong contender.

Who it's for

Birdeye fits local and multi‑location businesses that want to streamline review generation and responses without adding headcount. It’s also appealing to agencies seeking programmatic scale and brandable delivery, thanks to reseller support. If your goal is to grow review volume, reply consistently with on‑brand messaging, and amplify wins across social, this platform aligns well.

Standout features

Birdeye focuses on automating the high‑leverage moments in reputation management—capturing more feedback, responding faster, and turning insights into action.

• AI‑assisted replies: Automate review responses while keeping tone on brand and contextually relevant.

• Review generation: Tools aimed at boosting ratings by simplifying invites and follow‑ups to recent customers.

• Centralized review management: Monitor and manage feedback across major review sites from a single dashboard.

• Customer experience insights: AI helps you understand what customers want, highlighting themes that drive satisfaction or churn.

• Social amplification: Share top reviews across social channels to build trust and engagement.

• Agency‑friendly options: Reseller/white‑label support for delivering reputation programs at scale.

Pricing

Birdeye provides pricing upon request. Total cost typically depends on feature mix (e.g., review generation, AI‑assisted replies, analytics), location count, and user access. Ask for a tailored quote that outlines expected review lift, onboarding scope, and reporting cadence so you can compare ROI with other reputation management solutions on your shortlist.

5. Yext

What it is

Yext is a listings‑first reputation platform that keeps your business data accurate across hundreds of directories, search engines, maps, and voice assistants. It adds review monitoring and response plus performance analytics and optional local pages, so your team can improve findability while safeguarding brand consistency.

Who it's for

Ideal for multi‑location brands, franchises, retailers, and healthcare networks that need rock‑solid NAP consistency and centralized control. If your success hinges on being discoverable in Google, Apple Maps, Yelp, Bing, and through voice assistants—and you want reputation management solutions that prioritize data accuracy—Yext is a top fit.

Standout features

Yext focuses on eliminating data drift while giving teams tools to track and respond to feedback.

• Location data management: Real‑time sync of hours, services, and attributes across major directories.

• Review monitoring and response: Centralized dashboard to track and reply to reviews on key sites.

• Analytics and insights: Measure listing visibility, clicks, and engagement to guide local SEO.

• SEO‑optimized local pages: Optional local pages to improve ranking and conversion at the location level.

• Automatic duplicate suppression: Reduce conflicting listings that hurt rankings and trust.

• Voice search optimization: Ensure accurate answers across Alexa and other assistants.

• Broad ecosystem integrations: Works with Google, Apple, Facebook, Bing, Yahoo, Yelp, TripAdvisor, Instagram, Amazon Alexa, and Foursquare.

Keep in mind:

• No built‑in review generation: You’ll monitor and respond, but invitations require other tools.

• Limited listing customization: Controls vary by directory; some edits aren’t fully flexible.

Pricing

Pricing is available upon request. Quotes typically reflect location count, networks covered, and modules (e.g., Listings, Reviews, Pages, Analytics). When comparing reputation management solutions, ask Yext for a breakdown of duplicate suppression coverage, expected time‑to‑sync, and reporting scope by location to align cost with impact.

6. BrightLocal

What it is

BrightLocal is a local SEO–first reputation platform that helps you monitor, generate, and respond to reviews while tracking local rankings and managing citations. It’s designed to improve local search visibility and give you a clear view of how your locations perform in the map pack. If you want a practical balance of review workflows and local SEO analytics, this is a focused pick among reputation management solutions.

Who it's for

Best for SEO agencies and location‑based businesses that need to prove lift in local rankings and review volume without juggling multiple tools. Home services, clinics, multi‑location retailers, and professional services teams benefit from its localized keyword tracking and citation management. If your reputation strategy depends on stronger Google Business Profile performance, BrightLocal fits.

Standout features

BrightLocal concentrates on the core motions that move local visibility and trust—reviews, rankings, and listings—backed by straightforward reporting.

• Advanced review management: Generate, monitor, and respond to reviews across 80+ platforms from one dashboard.

• Localized rank tracking: Track local search rankings and keywords to see movement in the SERP and map pack.

• Citation tracking/management: Audit and manage local listings to fix NAP issues that suppress visibility.

• Review widgets: Showcase top reviews on your site with customizable displays to boost conversion.

• Integrations that matter locally: Works with Google Business Profile, Facebook, Yelp, TripAdvisor, Trustpilot, Twitter, LinkedIn, Instagram, Hootsuite, and Mailchimp.

Keep in mind:

• Limited social features: Fewer tools for deep social media management.

• SEO‑heavy focus: Great for local SEO outcomes, less for broader brand monitoring.

Pricing

BrightLocal offers a 14‑day free trial, with plans starting from around $35/month. Pricing aligns to feature access such as review management, rank tracking, and citation tools. When comparing reputation management solutions, request a plan outline that maps features to locations and reporting so you can forecast ROI with confidence.

7. Grade.us

What it is

Grade.us is a purpose‑built review generation and management platform that streamlines how businesses collect, monitor, and market reviews across the sites that matter. Unlike generic tools, it focuses on the motions that reliably move ratings: automated outreach, multi‑channel capture, and simple workflows you can white‑label for clients. Among reputation management solutions, it’s a standout for agencies that need scale without extra headcount.

Who it's for

Grade.us fits agencies and multi‑location teams that want a branded, repeatable program for review growth and response. It’s also a good match for local businesses that rely on steady review velocity—home services, healthcare, legal—especially where email, SMS, and even printed handouts can nudge satisfied customers to share feedback.

Standout features

Grade.us concentrates on increasing review volume and making management efficient, with flexible branding and reporting for stakeholders.

• Automated review campaigns: Customizable email and SMS sequences to request and remind customers to leave reviews.

• Unlimited review site management: Track and manage reviews from the platforms your audience uses most.

• Multi‑platform monitoring and response: Centralize feedback and keep responses consistent and timely.

• White‑label portals: Fully brand the platform, reports, and client dashboards for agency delivery.

• Advanced reporting: Branded, configurable reports that highlight review velocity and performance trends.

• Print‑based requests: Support for offline customers who respond best to in‑person prompts.

• Integrations: Google, Facebook, Yelp, QuickBooks, Salesforce, HubSpot, Mailchimp, Slack, Zapier, and WordPress.

Keep in mind:

• No sentiment analysis and no built‑in survey tools—pair with analytics/VoC tools if you need deeper insights.

Pricing

Grade.us offers a free trial, with plans starting from approximately $110/seat/month. Pricing scales by seats, client count, and features (including white‑labeling). When comparing reputation management solutions, ask for a quote that outlines campaign limits, reporting scope, and onboarding support so you can forecast expected review lift and ROI.

8. InMoment

What it is

InMoment is an enterprise customer experience and reputation platform that brings together online reviews, surveys, and digital listening with advanced analytics. It uses AI‑driven sentiment analysis and conversational intelligence to surface the “why” behind feedback, so teams can act fast and prove impact. If you want more than star tracking—true insights that drive change—this is a heavyweight option among reputation management solutions.

Who it's for

Best for large and multi‑location organizations that capture high volumes of feedback across review sites, social, and surveys. CX, marketing, and operations teams that need predictive insights, real‑time alerts, and executive‑ready reporting will get the most value. If your mandate is to close the loop at scale and prioritize fixes with data, InMoment fits.

Standout features

InMoment focuses on turning unstructured feedback into prioritized, revenue‑relevant action.

• AI sentiment & conversational intelligence: Understand emotion, themes, and drivers across channels.

• Real‑time feedback capture: Pulls in reviews, social, and survey data for immediate response.

• Advanced analytics & prediction: Predictive behavior analytics and deep segmentation to target improvements.

• Digital listening: Monitor brand perception beyond your owned channels.

• Customizable surveys & alerts: Capture specific insights and trigger workflows when issues arise.

• Ecosystem integrations: Connects with tools like Salesforce, Zendesk, Gainsight, Intercom, Segment, RudderStack, Zapier, HubSpot, Marketo, Microsoft Dynamics—as well as Google, Facebook, Yelp, TripAdvisor, Twitter, Instagram, and Apple.

Keep in mind:

• Integration flexibility can vary, and some setups may take effort.

• Report customization can be time‑consuming for complex stakeholders.

Pricing

InMoment offers a free demo with pricing upon request. Total cost typically reflects locations, data sources (reviews, social, surveys), and analytics depth. When evaluating reputation management solutions, ask for a scoped quote that outlines data connectors, alerting, predicted outcomes, and reporting cadence to benchmark ROI.

9. ReviewTrackers

What it is

ReviewTrackers is a reputation management solution that centralizes customer reviews from across the web into one dashboard. Teams can monitor feedback, get real‑time alerts, and respond quickly while using reporting to spot sentiment trends and operational issues. It’s designed to help businesses turn scattered reviews into clear, actionable insight.

Who it's for

Best for SMBs and multi‑location brands that need a single source of truth for reviews and a dependable alerting workflow. If your team wants to improve response times, track themes over time, and share digestible reports with stakeholders—without adopting a complex CX suite—ReviewTrackers is a practical, focused fit.

Standout features

ReviewTrackers focuses on the fundamentals that move ratings and customer trust: fast visibility, organized workflows, and clear analytics.

• Centralized review tracking: Aggregate reviews from key platforms in one dashboard to eliminate tab‑hopping.

• Real‑time notifications: Get alerts the moment new feedback lands so you can respond promptly.

• Trend reporting and insights: Analyze sentiment and themes to guide service and product improvements.

• Response management: Reply directly from the platform to keep tone consistent and workflows efficient.

• Scales with teams: Built to support growing review volume and multi‑location oversight.

• Integrations: Google, Facebook, Yelp, TripAdvisor, Instagram, Twitter, Shopify, HubSpot, Salesforce, and Mailchimp.

Keep in mind:

• Setup can be complex for large enterprises.

• Report customization has limits compared to heavier analytics suites.

Pricing

ReviewTrackers offers a free demo, with pricing available upon request. Total cost typically reflects locations, review sources, and user access. When comparing reputation management solutions, ask for a quote that outlines integrations, alerting setup, and reporting deliverables to validate expected ROI before you buy.

10. Sprout Social

What it is

Sprout Social is an all‑in‑one social and reputation platform that brings integrated review management, advanced social listening, and AI‑powered sentiment analysis into a single workflow. It helps teams monitor brand mentions, respond faster, and turn conversations into opportunities with automation, chatbots, and presentation‑ready reporting. If you want reputation management solutions that double as a true social command center, Sprout is purpose‑built for proactive—not reactive—brand protection.

Who it's for

Ideal for marketing, social, and customer care teams that need to manage reviews and social conversations across multiple profiles and networks. It fits SMBs up through enterprise and multi‑location brands that require collaboration, clear ownership, and leadership‑friendly reporting. If your goals include mitigating social crises, proving ROI, and maintaining consistent, on‑brand responses, Sprout checks the boxes.

Standout features

Sprout focuses on unifying listening, reviews, and engagement so you can resolve issues quickly and amplify wins—all from one place.

• AI sentiment analysis: Understand tone and themes across reviews and social in real time.

• Smart Inbox: A unified inbox to triage and respond to messages across channels without tab‑hopping.

• Integrated review management: Track and reply to reviews alongside social engagement to keep context intact.

• Automation and chatbots: Speed up routing, replies, and workflows to protect response times at scale.

• Crisis readiness: Alerts and listening help you spot and mitigate emerging issues before they escalate.

• Presentation‑ready reports: Prove impact with analytics built for stakeholders and executive updates.

• Team collaboration: Roles, permissions, and a centralized workspace to coordinate across departments.

Pricing

Sprout Social offers a free trial, with tiered plans available on its pricing page. Total cost varies by plan scope, number of users, and feature needs (listening, reviews, automation, reporting). When comparing reputation management solutions, request a tailored quote aligned to your profiles, response SLAs, and reporting requirements to validate expected ROI.

11. Brand24

What it is

Brand24 is a media monitoring and social listening tool that helps teams track brand mentions, analyze sentiment, and receive real‑time alerts across social networks, news, blogs, and key review sites. By surfacing spikes, keywords, and reach, it turns scattered chatter into actionable signals you can use to protect and improve your online reputation.

Who it's for

Ideal for marketing, PR, and customer experience teams that need early warning on issues and a clear read on public perception without adopting a heavyweight CX suite. Agencies and multi‑location brands benefit from centralized monitoring across platforms—especially when reviews on sites like Yelp or TripAdvisor can impact foot traffic overnight.

Standout features

Brand24 focuses on fast, comprehensive listening with practical analytics you can act on quickly.

• Real‑time mention tracking: Monitor brand, product, and competitor keywords across social, news, forums, and the web.

• Sentiment analysis: See positive, neutral, and negative trends to prioritize responses and spot risks.

• Keyword and trend analytics: Evaluate performance by reach and engagement to understand what’s moving the conversation.

• Review and app store coverage: Track feedback on major review destinations, including Yelp, TripAdvisor, and Google Play Store.

• Multi‑network coverage: Follow conversations on Facebook, Instagram, TikTok, and X (Twitter) from one dashboard.

• Alerts and notifications: Get immediate pings on critical mentions so you can respond before issues escalate.

• Reporting and data visualization: Share concise summaries with stakeholders to align decisions and next steps.

Pricing

Pricing wasn’t specified in the sources provided. For an apples‑to‑apples comparison with other reputation management solutions, ask Brand24 for a plan breakdown that includes mention limits, historical data access, alerting thresholds, seat counts, and coverage (social networks, web, and review sites). This ensures you match cost to monitoring depth and response needs.

12. ReviewFlowz

What it is

ReviewFlowz is a lightweight reputation platform that pulls reviews from sites like Google, Yelp, TripAdvisor, and Trustpilot into one place—and embeds the whole workflow directly in Slack. Teams can monitor, analyze, and reply faster, while using AI to generate on‑brand responses and publish social proof with customizable widgets.

Who it's for

Perfect for teams that live in Slack and want to manage reviews without platform‑switching—SMBs, product‑led companies, and agencies running lean reputation programs. If you’re comparing reputation management solutions for real‑time alerts, quick replies, and simple review campaigns (including smart links and NPS/CSAT‑triggered outreach), add ReviewFlowz to your shortlist.

Standout features

ReviewFlowz focuses on speed to insight and response by meeting your team where it already works.

• Slack‑native workflow: Get alerts, analyze trends, and respond to reviews from Slack.

• AI‑powered replies: Draft contextual, on‑brand responses to save time and maintain consistency.

• Social proof widgets (multi‑lingual): Showcase top reviews on your site with customizable embeds.

• Sentiment and competitor analytics: Spot patterns and benchmark performance over time.

• “Lenny” AI assistant: Surface insights from reviews without manual exporting.

• Core integrations: Google Business Profile, Yelp, TripAdvisor, Trustpilot, and Slack.

Pricing

ReviewFlowz offers a 14‑day trial, with plans starting from about $18 per review profile/month. Pricing scales with the number of profiles and features; some capabilities (like the AI chat assistant) are limited to higher tiers. When comparing reputation management solutions, request a quote that outlines included profiles, AI features, and widget limits so you can validate expected coverage and ROI.

13. Aicarma

What it is

Aicarma is an AI‑era reputation tool that tracks how your brand appears inside large language models (LLMs)—think chatbots, AI search summaries, and smart assistants. Instead of guessing what AI will say about you, Aicarma delivers daily visibility scores, benchmarking, and weekly summaries so you can monitor and improve “AI visibility” alongside traditional reputation management solutions.

Who it's for

Built for agencies, brand, and marketing teams that manage multiple products or clients—and need to know how AI systems are describing them. It’s especially useful if executive, legal, or compliance stakeholders care about off‑brand or risky messaging that customers might see in AI‑generated answers.

Standout features

Aicarma focuses on proactive monitoring across AI platforms with practical scoring and alerts.

• Daily brand visibility scoring: Track prominence across major LLMs (including ChatGPT and Google Bard).

• Competitive benchmarking: See how your positioning stacks up against peers in real time.

• Weekly digest reports: Inbox‑ready summaries for fast stakeholder updates.

• Messaging and tone analysis: Check for off‑brand phrasing in AI outputs.

• Risk and opportunity alerts: Automatically surface reputational risks and promotional angles.

• Cross‑LLM/language monitoring: Monitor mentions across models and languages.

• Integrations: Google Sheets, GoHighLevel, HubSpot, Shopify, Gmail, Zoom, WhatsApp Business, Microsoft Excel, Facebook, Instagram, and more (including ChatGPT and Snapchat).

Keep in mind:

• Limited built‑in collaboration tools and fewer long‑term case studies compared to mature CX suites.

• Report customization is more limited than heavy analytics platforms.

Pricing

Aicarma offers a free trial, with plans starting from approximately $29/month. Pricing scales by needs and feature depth. When comparing reputation management solutions, request a quote that clarifies monitored brands, LLM coverage, reporting cadence, and alerting thresholds so you can validate expected ROI.

Next steps

Shortlist two or three reputation management solutions and define what “win” looks like before you trial anything: review velocity, response times, sentiment shifts, map‑pack visibility, and site conversions. Book demos, check integrations and permissions, and run a 30–60 day pilot with clear SLAs and a baseline so you can measure real lift, not just new dashboards.

If you’d rather have a partner own the plan end‑to‑end—reviews, local SEO, and conversion working in sync—start a conversation with Wilco Web Services. Their done‑for‑you approach focuses on measurable outcomes and continuous optimization, making it easier to translate reputation gains into calls, appointments, and revenue. Pick your pilot, set the targets, and get momentum this quarter.