5 Best Packaging Design Services for Custom Packaging Brands

Your product packaging does more than protect what's inside, it sells before a single word is spoken. Customers make split-second decisions based on visual appeal, and packaging design services help you win those moments. Whether you're launching a new product line or refreshing an existing brand, the right design partner can transform ordinary boxes and labels into powerful brand ambassadors that drive sales.

At Wilco Web Services, we specialize in helping local businesses build cohesive brand identities through graphic design, logo creation, and visual content. While our expertise centers on digital branding and web presence, we recognize that physical packaging plays an equally critical role in how customers perceive your business. That's why we've researched and compiled this resource for clients who need specialized packaging expertise beyond our core services.

This guide breaks down five standout packaging design services worth considering for your custom packaging needs. You'll find options ranging from full-service agencies to budget-friendly platforms, each with distinct strengths and pricing structures. By the end, you'll have a clear picture of which service aligns best with your brand goals and budget.

1. Wilco Web Services

Wilco Web Services brings digital branding expertise to physical packaging projects through our comprehensive graphic design capabilities. While we focus primarily on web presence and local SEO, our team creates cohesive visual identities that extend from your website to your product packaging, ensuring brand consistency across all customer touchpoints.

What Wilco Web Services does for packaging design

We design custom logos, business cards, flyers, and branded graphics that translate seamlessly onto product packaging. Our approach centers on creating memorable visual identities that align with your overall marketing strategy. You get designs built specifically for your local market and target audience, backed by our understanding of what makes customers respond.

How the process works

Your packaging design project starts with a strategy session where we analyze your brand, competitors, and target customers. We then develop initial design concepts that reflect your brand positioning. After your feedback, we refine the selected direction and deliver final files ready for your packaging manufacturer. The process typically involves two to three revision rounds to ensure you're completely satisfied.

Best fit for

Local businesses launching new product lines or refreshing existing packaging benefit most from our services. Our expertise shines brightest when packaging design integrates with broader marketing campaigns including website updates, social media graphics, and print materials.

"Our clients see the strongest results when packaging design connects directly to their digital presence and local search visibility."

Turnaround and deliverables

Standard projects deliver final design files within two to three weeks. You receive print-ready artwork in multiple file formats (AI, PDF, PNG) suitable for professional printers and packaging manufacturers.

Pricing expectations

Custom packaging graphics start at competitive rates that scale based on project complexity and revision needs. Contact us for specific pricing tailored to your packaging requirements.

Limitations to know up front

We focus on graphic design and branding rather than structural packaging engineering or die-cut template creation. You'll need to work directly with your packaging manufacturer for technical specifications and production setup.

2. Zenpack

Zenpack operates as a full-service packaging design agency that handles everything from initial concept sketches to final production files. Their team specializes in creating custom packaging solutions for consumer products, with particular strength in eco-friendly and sustainable packaging materials.

What Zenpack does for packaging design

Zenpack creates complete packaging systems including box design, label artwork, and brand identity development. They offer 3D mockup visualization so you can see exactly how your packaging will look before committing to production.

How the process works

You submit your project requirements through their online platform, then receive initial design concepts within one week. After feedback rounds, they deliver print-ready files formatted for your chosen manufacturer.

Best fit for

Brands launching eco-conscious products find Zenpack's sustainability expertise particularly valuable. Their services work best for medium to large production runs where design investment justifies the project scope.

Turnaround and deliverables

Standard projects complete within two to four weeks depending on complexity. You receive final artwork files plus 3D renderings and color specifications.

Pricing expectations

Design packages start around $2,500 to $5,000 for comprehensive projects. Custom quotes account for revision rounds and complexity.

Limitations to know up front

Zenpack focuses on design services only and doesn't handle physical production or shipping logistics. You coordinate directly with manufacturers for printing.

3. PakFactory

PakFactory combines design services with direct manufacturing capabilities, offering a streamlined path from concept to physical product. Their integrated approach removes the typical disconnect between designers and manufacturers, giving you single-point accountability for both creative development and production quality.

What PakFactory does for packaging design

PakFactory creates custom packaging designs optimized specifically for their manufacturing processes. Their designers understand the technical constraints and opportunities of different materials, which means your artwork translates perfectly to finished products without costly revisions or production delays.

How the process works

You start by selecting your packaging type and material preferences through their online platform. Their design team then creates initial concepts based on your brand requirements. After you approve the design, they move directly into production setup without handoffs to external manufacturers.

Best fit for

Brands seeking end-to-end solutions benefit most from PakFactory's integrated model. Their services work particularly well when you value production certainty and want to avoid coordination between separate design and manufacturing vendors.

Turnaround and deliverables

Design completion takes one to two weeks, followed by production timelines that vary by order size. You receive both digital files and physical samples before full production begins.

Pricing expectations

Design services bundle into total project costs ranging from $1,500 to $4,000 depending on complexity and order volume.

"Working with one vendor for both design and production eliminates the miscommunication that often causes packaging projects to fail."

Limitations to know up front

PakFactory limits designs to their available materials and production capabilities. You sacrifice some creative flexibility compared to packaging design services that work with any manufacturer.

4. Packhelp

Packhelp operates as an online packaging platform that combines design tools with direct manufacturing, giving you control over both creative direction and production timelines. Their self-service approach lets you create custom packaging through their digital interface, with optional professional design support when you need expert input.

What Packhelp does for packaging design

Packhelp offers both DIY design tools and professional designer assistance for creating custom boxes, mailers, and branded packaging. Their platform includes template libraries and online editors that let you visualize designs instantly.

How the process works

You choose your packaging type, then either use their online editor or request help from their design team. After finalizing your design through their digital proofing system, they handle production and shipping directly to your location.

Best fit for

E-commerce brands needing quick turnaround on custom packaging benefit most from Packhelp's streamlined platform. Their services work well when you want lower minimum orders compared to traditional manufacturers.

"Packhelp's platform removes traditional barriers that make professional packaging design services inaccessible to smaller brands."

Turnaround and deliverables

Design completion takes three to five business days with professional assistance, or immediate with their DIY tools. Production adds two to three weeks depending on order size.

Pricing expectations

Professional design assistance costs $200 to $800 per project. Minimum order requirements start lower than traditional manufacturers.

Limitations to know up front

Packhelp restricts designs to their available templates and material options, which limits creative possibilities compared to custom manufacturers.

5. Willowpack

Willowpack specializes in sustainable packaging design with a focus on brands that prioritize environmental responsibility. Their team creates custom packaging solutions using recyclable materials and minimalist design principles that reduce waste while maximizing visual impact.

What Willowpack does for packaging design

Willowpack develops eco-friendly packaging designs optimized for sustainable materials like kraft paper, recycled cardboard, and biodegradable plastics. Their designers balance environmental considerations with brand aesthetics to create packaging that appeals to conscious consumers.

How the process works

You complete a brand questionnaire that covers sustainability goals and design preferences. Their team presents initial concepts within one week, followed by revision rounds that refine your chosen direction until you approve final artwork.

Best fit for

Brands targeting environmentally conscious customers gain the most value from Willowpack's specialized expertise. Their packaging design services work particularly well for natural products, organic goods, and companies building green credentials.

"Sustainable packaging design requires balancing visual appeal with material constraints that traditional designers often overlook."

Turnaround and deliverables

Projects complete within two to three weeks from initial consultation. You receive print-ready files formatted for eco-friendly manufacturers plus material recommendations.

Pricing expectations

Design packages range from $1,800 to $4,500 depending on project scope and revision needs.

Limitations to know up front

Willowpack restricts designs to sustainable materials, which limits certain printing techniques and finishes available with conventional packaging.

Next steps

Choosing the right packaging design service depends on your specific needs and budget constraints. If you prioritize end-to-end manufacturing integration, PakFactory or Packhelp offer streamlined solutions. Brands focused on sustainability should explore Willowpack's eco-friendly expertise. For businesses needing quick turnaround with flexible minimums, Packhelp's platform delivers accessible options.

Your packaging design connects directly to your broader brand identity and marketing strategy. While specialized packaging design services handle the physical product presentation, your digital presence needs equal attention. Customers who find your packaging appealing often search for your brand online, making cohesive branding across all touchpoints essential.

Wilco Web Services helps local businesses build complete brand experiences that connect your physical packaging to your website, social media, and local search visibility. We create custom graphics and logos that work seamlessly across both digital and print materials, ensuring customers get consistent brand messaging whether they discover you online or see your products on shelves.