Google Local Services Ads Login: Sign In & Fix Redirects

You're trying to access your Google Local Services Ads account but keep ending up in the regular Google Ads dashboard. It's frustrating because you just want to check your leads, update your profile, or respond to customer messages. The login page redirects you to the wrong place, and you can't find the interface you set up for your LSA account.

This happens because Google merged the Local Services Ads platform with Google Ads, creating confusion about where to sign in. The old standalone LSA login no longer exists. Instead, you access your Local Services account through the main Google Ads interface, but it's not always obvious how to find it once you're logged in.

This guide walks you through the correct Google Local Services Ads login process. You'll learn where to sign in, how to access your LSA dashboard from within Google Ads, and how to fix redirect issues that send you to the wrong account. We'll also cover common login problems and how to troubleshoot them so you can get back to managing your leads and growing your business.

What is the Google Local Services Ads login

The google local services ads login is your access point to manage Google's pay-per-lead advertising platform for local service businesses. This login takes you to a specialized dashboard where you can view incoming leads, respond to customer messages, adjust your weekly budget, and update your business profile. Unlike traditional Google Ads that charge per click, Local Services Ads only charge you when a potential customer contacts your business directly through a call or message.

Google merged the Local Services platform into the main Google Ads system in recent years. You no longer sign in through a separate standalone portal for LSA. Instead, you access your Local Services account by logging into Google Ads and then navigating to the Local Services section within that interface. This integration creates confusion because many business owners expect a dedicated login page specifically for Local Services.

What you access through the login

Your Local Services dashboard gives you complete control over your advertising account and customer interactions. You can manage leads in real time, marking them as booked, active, or not a fit. The dashboard shows your weekly spending and lead costs, so you can track how much each customer inquiry costs your business. You'll also see your ad performance, including how many times your ad appeared in search results and how many people contacted you.

The Local Services login gives you access to features that don't exist in regular Google Ads, like the Google Guarantee badge management and direct message threads with customers.

Business owners also use the login to request and manage customer reviews, which directly impact where your ad appears in search results. Your review count and rating determine your ad rank more than your budget does.

Step 1. Confirm you have a Local Services Ads account

Before you try to access the google local services ads login, you need to verify that you actually have an active account. Many business owners assume they have a Local Services account because they run regular Google Ads campaigns, but these are two completely separate systems. You might have one without the other, or you might have started the LSA signup process without completing it.

Check your account registration status

You can verify your account exists by looking for confirmation emails from Google in your inbox. Search your email for "Local Services" or "Google Guarantee" to find messages about your application status, verification, or lead notifications. If you completed the registration and verification process, Google sent you emails confirming your business passed the background checks and license verification.

Another way to check is by calling the customer support number you would have received during signup. Google assigns each Local Services account a dedicated support team that can confirm your account status. You can also search for your business on Google using terms related to your service plus "near me" to see if your ad appears at the top of search results with the Google Guarantee or Google Screened badge.

If you never completed the license verification, insurance check, or background screening process, you don't have an active Local Services account yet.

What to do if you don't have an account

You need to complete the full registration process before you can use the login. Visit Google's Local Services Ads page and start a new account application. The process requires you to submit business documentation, proof of insurance, and pass background checks. This verification takes anywhere from a few days to several weeks depending on your service category and location.

Step 2. Sign in from the correct Google page

You need to access your Local Services account through the official Google Ads login portal at ads.google.com. This is the only legitimate entry point for managing your Local Services Ads account. Many business owners bookmark the wrong URL or use outdated links that redirect them to the wrong interface, which creates the confusion you're experiencing.

The correct login URL

The google local services ads login starts at ads.google.com, not a separate Local Services portal. Google discontinued the standalone LSA login page when they integrated Local Services into the main Ads platform. You should never enter your credentials on any other domain or subdomain claiming to offer Local Services access.

Follow these steps to sign in correctly:

1. Open your web browser and go directly to ads.google.com

2. Click the Sign in button in the top right corner

3. Enter the email address associated with your Local Services account

4. Enter your password and complete any two-factor authentication if enabled

5. Wait for the Google Ads interface to load completely

Your Local Services account lives inside Google Ads, so you must always start from the main Ads login page to access it properly.

What happens after you sign in

Google Ads will load your account dashboard, which initially shows your regular Ads campaigns if you have any. You won't automatically land on your Local Services interface. The system defaults to showing you the main Google Ads view first, which is why many business owners think they're in the wrong place.

Look for a navigation menu on the left side of the screen after signing in. You need to click through to find your Local Services section. The interface might display multiple accounts if you manage more than one business or if you have both regular Google Ads campaigns and Local Services running. Your Local Services account appears as a separate section within this unified dashboard, not as a completely different platform.

Don't close your browser or try a different login page if you don't immediately see your Local Services dashboard. The next step shows you exactly how to navigate from the main Ads interface to your Local Services account management area.

Step 3. Fix redirects to regular Google Ads

The google local services ads login redirects you to the regular Google Ads dashboard because Google consolidated both platforms into a single interface. Your Local Services account still exists, but it's hidden within the Google Ads system. The redirect isn't an error. It's how Google designed the platform after merging the two systems. You need to manually navigate to your Local Services section after signing in to see your leads and manage your profile.

Navigate to Local Services from within Google Ads

Once you sign in at ads.google.com, you land on the main Google Ads overview page by default. Your Local Services account sits in a separate section that requires specific navigation. Look at the left sidebar of your screen. You'll see a menu with options like Campaigns, Goals, and Tools & Settings. Your Local Services access point lives in this navigation menu.

Follow these steps to reach your Local Services dashboard:

1. Click the three horizontal lines (hamburger menu) in the top left corner if the sidebar is collapsed

2. Scroll down the left sidebar until you see "Local services campaigns" or "Local Services"

3. Click that menu item to switch your view from regular Google Ads to Local Services

4. Wait for the dashboard to load, which shows your leads, messages, and profile settings

The interface switches completely when you click into Local Services. You'll see a different layout focused on lead management instead of the campaign view you see in regular Google Ads. Your weekly budget, customer messages, and business profile controls all appear in this specialized view.

If you don't see "Local services campaigns" in your left sidebar, your account might not be fully activated yet or you're signed in with the wrong Google account.

Switch between multiple accounts

Google Ads displays an account selector at the top of the page if you manage multiple businesses or have access to several accounts. The system might automatically load a regular Google Ads account instead of your Local Services account, especially if you created your Google Ads account before signing up for Local Services.

Click your business name or account name at the top of the page to open the account selector dropdown. This menu shows all accounts linked to your Google email address. Your Local Services account appears in this list with a label or identifier that includes your business name. Select the correct account from the dropdown, then navigate to the Local Services section using the left sidebar method described above.

Some business owners have both a regular Google Ads account and a Local Services account under the same business name. These are separate entities even though they share the same login credentials. You need to make sure you're viewing the right account type, not just the right business name.

Clear your browser data if redirects persist

Browser cache and cookies can force incorrect redirects even after you follow the correct login process. Your browser stores old URLs and login preferences that might send you to the wrong dashboard repeatedly. This happens most often if you bookmarked an outdated Local Services URL or if you accessed the old standalone platform before Google merged the systems.

Clear your browser cache to fix persistent redirect issues:

1. Open your browser settings (usually under the three dots or lines in the top right)

2. Find "Privacy and security" or "History" in the settings menu

3. Select "Clear browsing data" or "Clear history"

4. Check the boxes for "Cookies" and "Cached images and files"

5. Set the time range to "All time" to remove all stored data

6. Click the clear or delete button to confirm

After clearing your cache, close your browser completely and reopen it. Go directly to ads.google.com again and sign in fresh. The redirect problem should resolve because your browser no longer tries to load outdated URLs or cached login states.

Step 4. Troubleshoot common login problems

Your google local services ads login can fail for several specific reasons beyond simple redirects. These problems range from account credential mismatches to authentication system errors that prevent you from accessing your dashboard. Most login failures happen because business owners use multiple Google accounts or because their account status changed without notification. You can resolve almost every login problem by identifying the specific error message you see and following the correct troubleshooting steps.

Wrong Google account credentials

You might be signing in with a different Google account than the one you used to create your Local Services profile. Many business owners have multiple Gmail addresses for personal use, business operations, and marketing activities. Google requires you to log in with the exact email address you provided during the Local Services registration process, not just any account associated with your business.

Check which email address you used during signup by searching your inbox for messages from Google Local Services. The confirmation emails Google sent during your verification process went to your registered account. Sign out completely from Google Ads and sign back in using that specific email address. You can also use Chrome's profile switcher to separate your Google accounts and avoid logging in with the wrong credentials accidentally.

Password reset process

Your password might have expired or you might have forgotten it after months of not logging in. Google requires you to reset your password through the standard Google account recovery process, not through a Local Services specific system. Click "Forgot password" on the Google sign-in page and follow the prompts to verify your identity.

Google sends a verification code to your recovery email or phone number on file. Enter this code to create a new password. Your new password must meet Google's requirements: at least 8 characters with a mix of letters, numbers, and symbols. After resetting, return to ads.google.com and sign in with your updated credentials to access your Local Services account.

If you don't have access to your recovery email or phone number anymore, you need to go through Google's account recovery process, which can take several days.

Two-factor authentication blocks

Two-factor authentication (2FA) adds security but can lock you out if you lose access to your authentication method. Google sends verification codes to your phone via text message or through the Google Authenticator app. You can't bypass 2FA once you enable it. Your only option is to use one of your backup codes that Google generated when you first set up 2FA.

Find your backup codes in your Google Account security settings if you saved them. Each backup code works only once, so save a new set after using one. You can also use a backup phone number if you added one to your account. Google sends the verification code to this alternative number when you can't access your primary phone.

Account access revoked or suspended

Google can suspend your Local Services account if you violate advertising policies or if your business license expires. Suspended accounts prevent you from logging in or show a notification about policy violations when you try to access the dashboard. Your account might also lose access if your payment method fails repeatedly or if Google can't verify your business information.

Contact Google Local Services support directly through the phone number provided in your suspension email. Support agents can explain the specific reason for your suspension and tell you what steps you need to take to restore access. You typically need to update expired documents, resolve payment issues, or appeal a policy decision to reactivate your account.

Step 5. Use and secure your Local Services Ads dashboard

You've successfully accessed your google local services ads login, and now you need to secure your dashboard while using it effectively. Your Local Services dashboard contains sensitive business information and direct access to customer leads, which makes it a target for unauthorized access. Google provides built-in security features that protect your account, but you need to enable and configure them properly. The dashboard also offers collaboration tools that let you share access with team members without compromising your login credentials.

Navigate the dashboard interface

Your Local Services dashboard displays five main sections that you'll use daily to manage your advertising. The Leads section shows incoming customer inquiries organized by date, with options to filter by message type or call. You can click each lead to view conversation history, mark it as booked or archived, and respond directly to customer messages. The Profile section lets you update your business hours, service areas, and photos that appear in your ad.

Key dashboard sections you'll access regularly:

1. Leads - View and respond to customer messages and calls

2. Budget - Adjust your weekly spending limit and review costs per lead

3. Performance - Check how many times your ad appeared and conversion rates

4. Reviews - Request feedback from customers and respond to existing reviews

5. Settings - Manage account preferences and team member access

The performance metrics refresh daily, showing you exactly how many leads you received and what each lead cost your business. You can export this data to spreadsheets for further analysis or accounting purposes.

Enable account security features

Google requires you to protect your Local Services account with two-factor authentication to prevent unauthorized access to your customer data. You must enable 2FA through your main Google account settings, not through the Local Services interface itself. Navigate to myaccount.google.com/security while signed in to configure this protection.

Enabling two-factor authentication reduces the risk of account takeover by 99%, according to Google's security research.

Configure these security settings immediately after your first login:

1. Turn on two-step verification in your Google account security settings

2. Add a backup phone number separate from your primary authentication device

3. Generate and save backup codes in a secure location offline

4. Review your recent security activity weekly to spot unauthorized access attempts

5. Set up security alerts to receive notifications about suspicious login attempts

Your backup codes act as emergency access keys when you lose your phone or authenticator app. Store them in a password manager or physical safe, never in a document on your computer or in email.

Set up team access properly

You can share your Local Services dashboard with employees without giving them your Google account password. Google's account access feature creates separate login permissions for staff members who need to respond to leads or update your business profile. Each team member signs in with their own Google account and receives specific permissions based on their role.

Add team members through your Local Services settings:

1. Click Settings in your dashboard sidebar

2. Select Account access or Manage users

3. Click Add user and enter their Gmail address

4. Choose their permission level (Admin, Standard, or Read-only)

5. Send the invitation and have them accept through their email

Standard access lets employees view leads and respond to messages without changing your budget or profile settings. Read-only access shows performance data but prevents any modifications to your account.

Next steps

You've learned how to access your google local services ads login, navigate the dashboard, and fix common redirect issues. Your Local Services account now gives you direct access to customer leads and the tools you need to manage your advertising effectively. Start by reviewing your current leads, responding to any pending messages, and checking your weekly budget to ensure it aligns with your business goals.

Your next priority should be optimizing your profile to generate more qualified leads. Update your business photos, service descriptions, and operating hours to match what customers actually search for in your area. Request reviews from satisfied customers through the dashboard, because your review count and rating directly impact where your ad appears in search results.

If you need help maximizing your Local Services Ads performance or want experts to manage your entire digital marketing strategy, Wilco Web Services specializes in local business growth through proven SEO and advertising tactics.