Social Media Marketing Agency: 14 Top Picks & Pricing 2025

Choosing a social media marketing agency shouldn’t feel like spinning a roulette wheel. With every firm claiming “full‑service,” glossy case studies, and fuzzy pricing, it’s tough to tell who will actually move the needle for your brand. Maybe you need more local leads and phone calls, you’re scaling paid social, or you want influencer programs that convert. Meanwhile, retainers and minimum spends vary widely, and not every shop is built for your size, speed, or industry. You’re here to cut through the noise, avoid expensive mismatches, and hire with confidence.

This guide spotlights 14 standout agencies for 2025—ranging from boutique, local‑first partners to global powerhouses. For each pick you’ll see what they do, who they’re best for, and notes on pricing and minimums. Whether you run a local service business or an enterprise brand, you’ll get a practical view of capabilities across social strategy, content and video, paid social, community management, and influencer marketing. Skim the summaries, compare pricing, and jump to the contenders that match your goals and budget. We’ll start with a strong option for local businesses, then cover established national and global agencies so you can shortlist.

1. Wilco Web Services

If you want a social media marketing agency that builds growth around local intent—not vanity metrics—Wilco Web Services is built for that job. They pair social, SEO, and conversion-focused web design so more people in your service area find you, call you, and book.

What they do

Wilco delivers full-funnel execution with a local-first mindset, then proves it with before/after visibility “Local SEO maps” and clear revenue metrics. Beyond social content and campaigns, they align your website, search, and ads so every channel pulls its weight.

• Social media campaigns: Strategy, content, and creative aimed at trust-building and conversion.

• Local SEO: Map pack wins and neighborhood ranking improvements that translate into calls and visits.

• Conversion-focused web design: Sites engineered to turn traffic into booked appointments.

• Strategic advertising: Targeted paid campaigns to reach ready-to-act prospects.

• Brand and creative: Logos, graphics, business cards, and flyers to unify your presence.

• Ongoing optimization: Continuous monitoring and adjustments tied to measurable KPIs.

They publicly showcase results, including a 395% lift in lead generation, 462% ROI, 205% more phone calls, and a 448% increase in organic visitors—especially strong in legal marketing.

Who they’re best for

Local service businesses that need measurable demand, not just engagement—think law firms, orthodontists, storage facilities, and professional services. If you’ve tried generic marketing and need a tailored plan that connects social, search, and site conversion, Wilco is a strong fit.

Pricing and minimums

Wilco provides custom proposals based on scope and local competitiveness. Expect project-based pricing for web builds and monthly retainers for social plus SEO, with ad spend set to goals. Industry benchmarks suggest social management retainers often range from $1,000–$10,000/month depending on channels, content volume, and support level; use that range to sanity-check quotes while you scope.

2. The Social Shepherd

If you want a creative-meets-performance partner with US presence and global chops, The Social Shepherd is a strong contender. Their site highlights a 70+ person team across New York, Miami, and the UK, known for taking brands through “Social Transformations” that elevate strategy while driving measurable results.

What they do

The Social Shepherd operates as a full-service social media marketing agency with specialized teams across strategy, creative, paid, and influencer. They emphasize social-first video and performance rigor, backed by data and social listening.

• Core services: Social strategy, social media management, social-first video (TikTok, Reels), graphic/motion design

• Performance: Paid social advertising with creative testing and optimization

• Creators: Influencer marketing and UGC production and amplification

• Campaigns & insights: End-to-end social campaigns, data/insights, and social listening

Notable outcomes they share include: Uniqlo adding 600,000+ followers globally and gaining Gen Z relevance; Passenger Clothing scaling revenue 8x via paid social; 19 Crimes social-first creative; Bio-Oil influencer activity delivering 10M video views. They also note awards such as Best Large Social Media Agency (two years running) and Best Use of Facebook & Instagram Ads.

Who they’re best for

Consumer and DTC brands that need social-first creative tied to performance, multi-platform scale, and creator-led storytelling. Ideal for marketing teams seeking an agency-of-record for social across markets—or brands aiming to expand with Gen Z and culture-forward content while maintaining strict performance targets.

Pricing and minimums

They don’t publish rates. Expect custom retainers based on channels, creative volume, and geography, with separate media and creator budgets. As a benchmark, social retainers commonly run $1,000–$10,000/month for smaller scopes; multi-market, always-on creative and paid programs can exceed that. Clarify deliverables, testing cadence, and media assumptions in the SOW, and request case-study-backed forecasts before committing.

3. We Are Social

We Are Social is a socially led creative agency with US teams in New York and Los Angeles, backed by a global network of 19 offices and 1,300+ specialists. Following its 2023 merge with The Narrative Group, the agency leans hard into culture-first work—blending brand-embedding expertise with social, influencer marketing, creative, and media for campaigns that travel.

What they do

Grounded in a deep understanding of online culture and social behaviors, We Are Social delivers end-to-end social marketing for household names like Adidas, Barilla, EA Sports, and eBay. They combine platform-native creative, influencer programs, and performance media with research, social listening, and robust production to scale internationally while staying locally relevant.

• Social strategy & creative: Culture-informed concepts, social-first video, motion, and design.

• Paid social & media: Planning, buying, optimization across platforms.

• Influencer & creator marketing: Sourcing, briefs, production, and amplification.

• Insights, social listening & data: Audience, trend, and competitive intelligence.

• Community management: Day-to-day engagement and brand stewardship.

• Global orchestration: Rollouts coordinated across 19 offices for consistency and nuance.

Who they’re best for

Enterprise and high-growth brands that need multi-market social campaigns tied to culture and creators. Ideal for marketing teams seeking an AOR-level partner to unify strategy, production, influencer, and media across regions while maintaining strong local resonance and performance guardrails.

Pricing and minimums

Rates aren’t published and engagements are bespoke. Expect enterprise retainers with separate creator and media budgets, influenced by markets covered, content volume, and talent usage rights. As a benchmark, smaller social retainers often range $1,000–$10,000/month, but We Are Social’s global scope typically sits above SMB pricing. Align on deliverables, staffing plan, creator licensing, and media assumptions in a detailed SOW before kickoff.

4. VaynerMedia

VaynerMedia positions social at the center of an integrated model—strategy, creative, media, influencer marketing, and consulting working as one system. If you’re aiming for platform-native creative backed by scaled distribution and creator partnerships, this is a leading, full-service option built to connect brand and performance outcomes.

What they do

The agency is an integrated strategy, creative, and media partner with social as the spine. They bring creative development, media planning and buying, and influencer marketing together, then layer consulting to align teams and operations around modern social.

• Strategy & consulting: Roadmaps and operating guidance to put social at the core of marketing.

• Creative: Social-first concepts, video, motion, and assets built for platforms like TikTok, Instagram, and more.

• Media: Planning, buying, and optimization with social at the heart of the paid mix.

• Influencer marketing: Creator sourcing, briefs, collaboration, and amplification tied to campaign goals.

• Social services: Ongoing management and activation aligned to audience behavior and platform best practices.

By keeping creative, media, and influencer programs under one roof, VaynerMedia emphasizes faster feedback loops, stronger creative-media fit, and clearer accountability for results.

Who they’re best for

Mid-market and enterprise brands that want a single partner to run always-on social creative, paid distribution, and creator programs at scale. Ideal for teams seeking culture-relevant content with rigorous media execution and for organizations that need consulting support to modernize processes around social.

Pricing and minimums

VaynerMedia doesn’t publish pricing; scopes are bespoke based on channels, content volume, markets, and whether consulting and influencer are included. Expect integrated retainers with separate media and creator budgets. As a reference point, simpler social retainers often run $1,000–$10,000/month, but VaynerMedia’s integrated, multi-workstream engagements typically sit above SMB ranges. Align early on deliverables, staffing, media assumptions, creator usage rights, and measurement cadences in a detailed SOW to ensure fit and forecast.

5. Viral Nation

Viral Nation positions itself as a global leader in social media, built to connect creator-driven storytelling with performance and owned-channel execution. If you’re looking for an end-to-end social media marketing agency that can run influencers, paid, and day-to-day social under one roof, this is the model.

What they do

Viral Nation offers a complete suite spanning Influencer Marketing, Paid Performance, Owned Social, and Creative & Content Services. The value is orchestration: creators produce attention, paid turns it into scalable reach and conversions, and owned social builds community and retention.

• Influencer Marketing: Sourcing and managing creators, campaign coordination, briefs, and content delivery.

• Paid Performance: Cross-platform paid social planning, buying, and optimization toward clear KPIs.

• Owned Social: Channel strategy, content calendars, publishing, and community engagement.

• Creative & Content: Social-first video, motion, and graphic production tailored to each platform.

This integrated approach helps brands maintain consistency from concept through distribution while optimizing what works in real time.

Who they’re best for

Brands that want influencer-led growth with the operational muscle to scale across channels—particularly consumer categories that benefit from creator content amplified by paid and supported by consistent owned social. Ideal for teams seeking one accountable partner for creators, media, and content.

Pricing and minimums

Viral Nation does not publish pricing. Expect bespoke retainers for owned social/creative, with separate budgets for media and creators. As a benchmark, smaller social retainers often fall in the $1,000–$10,000/month range depending on scope; integrated influencer + paid programs typically sit higher. Align on deliverables, creator usage rights, media assumptions, and reporting cadences in a detailed SOW before you commit.

6. LYFE Marketing

LYFE Marketing is an award‑winning social media management company that focuses on two things most brands actually need from a social media marketing agency: consistent, on‑brand channel management and paid promotions that drive outcomes. If you want a partner to run day‑to‑day social and scale ads without stacking extra service lines, LYFE is a straightforward pick.

What they do

LYFE offers social media marketing services and social media advertising, pairing steady publishing with performance‑minded campaigns and clear reporting. Engagements are built around platform‑native best practices and iterative optimization so you’re not guessing what’s working.

• Social media management: Channel planning, calendars, and publishing.

• Social media advertising: Campaign setup, targeting, and optimization.

• Measurement: Regular performance reporting tied to agreed KPIs.

Who they’re best for

Brands that want a focused social partner to run ongoing posting and paid social without the complexity of a multi‑discipline network agency. Ideal for teams that value clear scopes, dependable delivery, and frequent reporting—whether you’re building consistent presence or pushing promos and lead gen through paid.

Pricing and minimums

LYFE does not publish pricing; scopes are custom to channels, content volume, and support level, with ad spend managed separately. As a benchmark, many agencies charge between $1,000–$10,000 per month for social management depending on scope; use that to calibrate expectations, then lock deliverables, cadence, and optimization benchmarks in the SOW before kickoff.

7. Movement Strategy

Movement Strategy is a social media management agency built around channel-native creative and community building. With clients like Klarna, Under Armour, and Prime Video—and teams in Los Angeles, Denver, New York City, and even a Decentraland outpost—they blend culture-savvy content with day-to-day stewardship that brands can scale.

What they do

They cover the essentials of a modern social media marketing agency while pushing into emerging spaces like Web3 and the metaverse. Expect strategy, consistent publishing, and measurable optimization, plus creator and paid support when you need to amplify.

• Audience development & personas: Define who you’re speaking to and why it matters.

• Community management: Daily engagement and brand voice guardianship.

• Social-first creative: Platform-native content, motion, and video.

• Influencer partnerships: Sourcing, briefing, production, and amplification.

• Paid media: Planning, buying, and optimization across social platforms.

• Web3, NFTs & metaverse activations: Experimental programs with clear brand fit.

• PR, optimization & reporting: Cross-functional support with transparent performance tracking.

Who they’re best for

Brands that see social as a community engine—not just a content feed—and want an agency comfortable operating where culture and platforms evolve fast. If your roadmap includes creator-led programs, live community care, or exploratory plays in Web3/metaverse alongside reliable BAU publishing, Movement Strategy is a strong fit.

Pricing and minimums

Pricing isn’t published and scopes are bespoke. Anticipate monthly retainers for management and creative, with separate budgets for influencers and paid media. As a benchmark, smaller social retainers often land in the $1,000–$10,000/month range depending on channels and volume; multi-channel programs with influencer and paid components typically sit higher. Align early on deliverables, staffing, usage rights, and reporting cadence in the SOW.

8. Firebelly

Firebelly is a social media marketing agency with team members across the U.S. and a strong creative streak. They focus primarily on the food and beverage industry, pairing brand storytelling with day-to-day social execution and paid amplification. Their roster includes Fiji Water, Abbot’s Butcher, Karma, Cisco, and Sony—an indicator they can flex from CPG to broader consumer categories.

What they do

Firebelly covers the core pillars most brands need from a social partner, then layers on creator collaborations to keep content fresh and credible. Expect platform-native creative, consistent management, and performance-minded paid support.

• Content creation: Social-first photo, video, and motion assets tailored to platform.

• Social media management: Calendars, publishing, and community engagement.

• Social media advertising: Campaign setup, targeting, and optimization.

• Influencer marketing: Sourcing, briefs, coordination, and content delivery.

Who they’re best for

Food and beverage brands—or consumer companies that want that same appetite‑whetting, lifestyle-forward approach—seeking a partner to run always-on social plus paid and creator programs. If you need a team comfortable translating taste, texture, and experience into scroll-stopping, conversion-minded content, Firebelly fits.

Pricing and minimums

Firebelly doesn’t publish pricing. Scopes are tailored to channels, content volume, and whether influencer and paid are included, with ad spend budgeted separately. As a benchmark, many social retainers run $1,000–$10,000 per month depending on scope and support level; integrated programs with creators and paid typically sit higher. Align on deliverables, posting cadence, creator usage rights, and reporting expectations in a detailed SOW before kickoff.

9. ICUC Social

ICUC Social is a social media marketing agency built for brands that need dependable community management, moderation, and digital customer care at scale. With teams in London, New York, and Montreal, they support complex categories—from CPG and restaurants to finance and regulated healthcare—and count Safelite Auto Glass, Chili’s, Boston Pizza, and Mattress Firm among their clients.

What they do

ICUC specializes in protecting brand reputation while turning everyday interactions into measurable insights and service wins. Engagements blend day‑to‑day moderation with listening, reporting, and review management so your channels stay safe, responsive, and on‑message.

• Community management: Daily engagement and brand voice stewardship.

• Social media moderation: Comment and UGC review to maintain brand safety.

• Social listening & reporting: Audience, trend, and competitive insights.

• Online review management: Monitoring and responses across key platforms.

• Social media strategy: Channel planning and playbooks.

• Consumer insights: Findings that inform content and product decisions.

• Digital customer care: Coordinated responses to customer inquiries.

Who they’re best for

Brands with high interaction volume, franchise or multi‑location footprints, or compliance requirements that demand rigorous moderation and documented processes. They explicitly serve CPG & retail, restaurant & food services, news & entertainment, financial services, pharma & regulated healthcare, technology, gaming, hospitality & tourism, the energy sector, and automotive.

Pricing and minimums

ICUC does not publish pricing; scopes are custom to channels and support level, with retainers structured around agreed deliverables and reporting. As a market reference, many social management retainers range from $1,000–$10,000/month depending on scope; programs requiring broader coverage typically sit above SMB ranges. Align your SOW on response expectations, covered channels, posting cadence, and reporting before kickoff.

10. The Shelf

If your growth thesis depends on creator credibility and content that actually converts, The Shelf is a social media marketing agency purpose-built for influencer programs at scale. They pair a proprietary SaaS platform with a full-service team, so strategy, sourcing, execution, and optimization live in one coordinated workflow.

What they do

The Shelf runs end-to-end influencer marketing with an emphasis on data-led planning and creative rigor. Their proprietary platform is used to plan, execute, manage, and optimize campaigns, giving brands clearer visibility from brief to results. Their client list includes Hulu, KidzBop, Pilot, and Famous Footwear, and they report 167M+ engagements, 8,000+ influencer partnerships, and 70,000+ content pieces produced.

• Strategy and creative: Audience-first concepts, briefs, and content guidelines tailored to each platform.

• Creator sourcing and management: Vetting, contracting, and coordination across micro to marquee talent.

• Execution and optimization: In-flight performance tracking to refine content, cadence, and channel mix.

• Measurement: Campaign reporting that ties outputs to engagement and outcome metrics across verticals.

They operate across apps/software, beauty, fashion, food, parenting, outdoor, home decor, and social causes—useful if you need category-specific nuance without spinning up multiple vendors.

Who they’re best for

Mid-market and enterprise brands that want influencer marketing treated like a performance channel—not a one-off stunt. If you need multi-creator waves, diverse formats, and repeatable processes across categories like beauty, fashion, food, parenting, outdoor, or home decor, The Shelf’s platform-plus-services model is designed to scale.

Pricing and minimums

Rates aren’t published. Expect campaign-based or retainer engagements with separate budgets for creators and any paid amplification. As a market reference, many social retainers fall in the $1,000–$10,000/month range depending on scope; integrated influencer programs typically sit higher due to talent and usage costs. Lock the SOW around:

• Deliverables and volume: Creators, posts, and platforms.

• Usage rights and whitelisting: Terms, duration, and territories.

• Paid support: Boosting/whitelisting budgets and optimization cadence.

• KPIs and reporting: Engagement, reach, and conversion benchmarks tied to timelines.

11. Inbeat

When TikTok is your main growth channel, you need a social media marketing agency that marries creator content with paid scale. Inbeat fits that brief. With teams across New York, Los Angeles, Montreal, Toronto, Singapore, Paris, Miami, and London, they’ve run creator-led programs for brands like Nordstrom, Aura, Chatbooks, and Prose.

What they do

Inbeat focuses on creators and TikTok, then uses paid media distribution to turn winning content into predictable reach and conversions. You get end-to-end support—from planning and sourcing to campaign execution and optimization—built specifically for short‑form video momentum.

• Creator collaborations on TikTok: Strategy, sourcing, briefs, and coordination.

• Paid media distribution: Turn high-performing creator content into scalable results with targeted spend.

• Campaign management: Calendar, deliverables, and QA to keep programs on schedule.

• Measurement and optimization: Performance tracking to double down on what works.

Who they’re best for

Consumer brands that want TikTok to drive awareness and sales through credible creators, then need paid distribution to scale beyond organic. Ideal for teams in beauty, fashion, lifestyle, and apps that value fast testing cycles, repeatable creator content, and clear performance reporting.

Pricing and minimums

Inbeat does not publish pricing; engagements are custom. Plan for a services retainer with separate budgets for creators and paid media. As a market reference, many social management retainers land between $1,000–$10,000/month depending on scope, with creator and media costs on top. Before kickoff, lock a detailed SOW that clarifies:

• Deliverables and volume: Creators, posts, timelines, and platforms.

• Budget split: Services vs. creator fees vs. paid distribution.

• KPIs and reporting cadence: What success looks like and how it’s tracked.

12. Ignite Visibility

Ignite Visibility is a full‑service social media marketing agency that folds social into a broader growth engine—paid media, SEO, creative, email, and PR—so brand and performance efforts compound. Based in La Jolla, CA, they showcase wins across categories, citing a 22,707% increase in organic impressions from a targeted social campaign and a 250% lift in lead volume from paid media. Clients include Jazzercise, Inc., Rocket Resume, and Teledirect.

What they do

Ignite Visibility builds integrated roadmaps where social, search, and paid support each other. Engagements combine channel strategy, platform‑native creative, and ongoing optimization with strong measurement and reporting, so budgets track to business outcomes rather than vanity metrics.

• Social strategy & management: Calendars, publishing, and community aligned to revenue goals.

• Paid media (social + search): Planning, buying, and optimization tied to KPIs.

• SEO & content: Visibility and demand capture that amplifies social.

• Creative & email: Social‑first assets plus lifecycle messaging to convert attention.

• PR & communications: Social and PR working together for reach and reputation.

• Analytics & reporting: Transparent dashboards and cadence to guide iteration.

Results cited on their site include a 22,707% surge in organic impressions via social and a 250% increase in lead volume via paid media campaigns.

Who they’re best for

Brands that want one accountable partner to run social alongside paid, SEO, and email—versus juggling separate vendors. If your brief requires Social & PR support with measurable acquisition goals, their integrated model is a fit for growth‑minded teams.

Pricing and minimums

Pricing isn’t published; scopes are bespoke by channels, content volume, and markets, with media budgets handled separately. As a benchmark, many agencies charge $1,000–$10,000/month for social management depending on scope; integrated, multi‑channel programs typically sit above SMB ranges. Align your SOW on deliverables, media assumptions, PR integration, usage rights, KPIs, and reporting cadence before kickoff.

13. Brick Media

Brick Media is a versatile social media marketing agency headquartered in Tampa, Florida. Their client roster spans recognizable names like PrideStaff, NAIOP, SeaSucker, and VaynerSports—signals that they can steward both professional services and lifestyle brands. Beyond steady channel management, Brick Media is also a media buying agency, known for optimizing ad campaigns. They’ve even drawn attention for adopting a four‑day workweek, a cultural choice that aligns with their focus on efficiency and output.

What they do

Brick Media keeps social programs simple, accountable, and performance‑minded. If you want dependable day‑to‑day management paired with paid amplification that’s continuously optimized, this model fits.

• Social media management: Ongoing channel stewardship with consistent publishing and engagement.

• Media buying & optimization: Planning and optimizing paid campaigns to meet clear goals.

• Campaign execution: Coordinated rollouts across platforms without unnecessary complexity.

• Operational efficiency: A four‑day workweek approach that emphasizes focus and delivery.

Who they’re best for

Small to mid‑size brands that need a hands‑on social media management partner plus paid support—without the overhead of a sprawling, multi‑department agency. With clients ranging from staffing (PrideStaff) to industry associations (NAIOP), sports (VaynerSports), and consumer gear (SeaSucker), Brick Media suits teams that value straightforward scopes and accountable results.

Pricing and minimums

Brick Media doesn’t publish pricing. Expect custom retainers aligned to channels and content cadence, with ad spend budgeted separately. As a market reference, many agencies charge between $1,000 and $10,000 per month for social media management depending on scope; media buying fees and spend are additional. Lock a detailed SOW covering deliverables, posting cadence, optimization rhythm, and reporting before kickoff.

14. Coalition Technologies

Coalition Technologies is a Los Angeles–based social media management agency that specializes in ecommerce. If your priority is turning social into store traffic and sales—not just likes—their positioning as a specialized social media marketing agency for ecommerce brands makes them a practical shortlist pick.

What they do

Coalition Technologies focuses on social programs built to support online stores—driving qualified traffic, remarketing efficiently, and keeping product storytelling consistent from feed to checkout. Engagements emphasize ongoing management and performance accountability.

• Social strategy & management: Channel planning, calendars, and publishing tailored to ecommerce goals.

• Paid social support: Campaign setup and optimization aimed at driving product views, carts, and purchases.

• Creative for commerce: Social-first assets that showcase products and offers.

• Optimization & reporting: Iteration based on performance data to improve ROAS and revenue contribution.

Who they’re best for

Ecommerce and DTC brands that want a social media marketing agency with a commerce-first mindset. If you need steady channel management plus paid support mapped to catalog performance and promotions, Coalition Technologies’ specialization aligns well with revenue-focused teams.

Pricing and minimums

Coalition Technologies doesn’t publish pricing; scopes are customized to channels, content volume, and paid support, with ad spend handled separately. As a market benchmark, many agencies charge between $1,000 and $10,000 per month for social media management depending on scope and complexity. Use that range to frame budget discussions, then lock a detailed SOW that clarifies:

• Deliverables and cadence: Posts, platforms, and creative volume.

• Paid assumptions: Management fees, optimization rhythm, and media budgets.

• KPIs and reporting: Revenue, ROAS, and funnel metrics tied to timelines.

Next steps

You’ve got a clear view of 14 agencies—from local specialists to global networks—and a realistic pricing frame to calibrate expectations (many social retainers land around $1,000–$10,000/month depending on scope). Now move from browsing to buying by narrowing on outcomes, budget, and bandwidth so you avoid a costly mismatch.

• Define business outcomes and guardrails: leads, revenue contribution, CAC/ROAS targets, and brand safety needs.

• Shortlist 3–5 agencies whose model fits your goals (local-first, influencer-led, enterprise orchestration).

• Request SOWs that lock deliverables, cadence, usage rights, creator/media budgets, KPIs, reporting, and a 90-day plan.

• Ask for two relevant case studies and live references; confirm who will staff your account.

• Pilot for 90 days with exit terms and success criteria; scale what works.

If you’re a local service business and want measurable growth in calls, bookings, and store traffic, start with a quick consult from Wilco Web Services. They’ll map a plan, show expected impact, and give you a clear path to results.